Chapter Twenty-Three

1
Chapter Twenty-Three
The Informative Speech
2
Chapter Twenty-Three

• Table of Contents
• Informative Speaking Goals and Strategies
• Categories of Informative Speeches
• Subject Matter of Informative Speeches
• Guidelines for Effective Informative Speeches

3
Informative Speaking Goals and Strategies

• Building Understanding and Awareness
• Gauging the Audiences Informational Needs

4
Informative Speaking Goals and StrategiesBuildin
g Understanding and Awareness

• Before we can retain information, we must be
  able to recognize and understand it.

5
Informative Speaking Goals and StrategiesBuildin
g Understanding and Awareness

• The audiences comprehension is aided by
• Organizational pattern
• Effective previews and transitions
• Language
• Presentation aids

6
Informative Speaking Goals and StrategiesGauging
Audience Needs

• An understanding of the audience and the factors
  affecting it are important.
• Listeners must be able to see the relevance of
  the topic.

7
Categories of Informative Speeches

• Speech of Definition
• Speech of Description
• Speech of Explanation
• Speech of Demonstration

8
Categories of Informative SpeechesSpeech of
Definition

• Operational definition defines something by
  explaining what it does
• Definition by negation defines something by
  explaining what it is not
• Continued on next slide

9
Categories of Informative SpeechesSpeech of
Definition

• Definition by example provides examples of the
  subject
• Definition by synonym defines one term by
  comparing it to another
• Definition by etymology illustrates the
  definition by explaining the root of the term

10
Categories of Informative SpeechesSpeech of
Description

• Be as vivid as you can in your descriptions of
  people, places, events, processes, and objects.

11
Categories of Informative SpeechesSpeech of
Explanation

• Explanations focus on reasons or causes, and
  demonstrate relationships by relying on
  interpretation and analysis.

12
Categories of Informative SpeechesSpeech of
Demonstration

• Demonstrations generally focus on how to do
  something or how something works.

13
Subject matter of informative speeches

• Speeches about Objects
• Speeches about People
• Speeches about Events
• Speeches about Processes
• Speeches about Concepts
• Speeches about Issues

14
Subject matter of Informative SpeechesSpeeches
about Objects

• Discuss anything that is not human, including
  both animate and inanimate objects.

15
Subject matter of Informative SpeechesSpeeches
about People

• Inform about historically significant individuals
  and groups, those who have made contributions to
  society, or those whom we find compelling.

16
Subject matter of Informative SpeechesSpeeches
about Events

• Focus on noteworthy occurrences, past and present

17
Subject matter of Informative SpeechesSpeeches
about Processes

• Refer to a series of steps that lead to a
  finished product or end result
• how something is done
• how it is made
• how it works

18
Subject matter of Informative SpeechesSpeeches
about Concepts

• Focus on abstract or complex ideas or theories
  and an attempt to make them concrete and
  understandable

19
Subject matter of Informative SpeechesSpeeches
about Issues

• Provide a report or overview of problems

20
Informative Speeches

• Guidelines for Effective Speeches

21
Guidelines for Effective Informative
SpeechesStrive for Balance

• When planning a speech, critically evaluate the
  amount of content to include in terms of your
  listeners interests and needs.

22
Guidelines for Effective Informative
SpeechesDefine Your Terms

• Define terms if you are unsure if the audience
  knows what you are talking about.

23
Guidelines for Effective Informative
SpeechesReinforce Your Message through
Repetition

• Repeat key words or phrases to create a
  distinctive rhythm and thereby implant important
  ideas in listeners minds.

24
Guidelines for Effective Informative
SpeechesRelate Old Ideas to New Ones

• Draw comparisons to concepts the audience is
  familiar with.

25
Guidelines for Effective Informative
SpeechesPresent New and Interesting Information

• Try to uncover information that is fresh and
  compelling.

26
Guidelines for Effective Informative
SpeechesStrive for Clarity

• Tell the audience exactly what you want them to
  get out of the speech.

27
Guidelines for Effective Informative
SpeechesUse Visualization

• Visualization is an effective way to ensure the
  audience has a solid grasp of what you are
  talking about.
• Visualization helps build interest.

28
Guidelines for Effective Informative
SpeechesIncorporate Presentation Aids

• Informative messages that are visually reinforced
  are often more understandable and believable.