BRASIL

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BRASIL
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Social Overview -The countrys size
5th population country in the world 186
million of inhabit. 14th largest economy in the
world, with a GNPof US604.85 billion
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Cosmetics Market - Health and Beauty Care Markets
Market distribution
Cosmetic Market Ranking
1º USA
2º Japan
3º France
4º Brazil
5º Germany
7º China
6º UK
Fonte Euromonitor 2005
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Beiersdorf
Competitive Dynamics International Show and
Tell October 25th , 2006 Johannesburg South
Africa
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Welcome to Beiersdorf!Passion for Brands,
Passion for People
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Close to you with Strong Brands
Passion for Brands, Passion for People
Our core brands have fulfilled your skin and
beauty care wishes and needs throughout the
world and for more than 120 years.
www.Beiersdorf.com/core_brands
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Close to you Worldwide
Passion for Brands, Passion for People
Our brands are there for you on every continent.
1882 founded in
Hamburg over 16,500 employees
worldwide more than 150 affiliates more than 120
years of experience in research and development
www.Beiersdorf.com/worldwide
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Objective Nº 3 Organization Mission
Mission
Make people feel good with themselves, with their
skin, with their beauty
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Objective Nº 3 Organization Vision
Vision - 1 Brazil
To be the Nº 1 retail skin care company.
To be one of the top 3 retail cosmetics companies.
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Leveraging for competitiveness
FACTORY DESIGN LAYOUT / FLOW EQUIPMENT
HARDWARE

commodity
FORMULAE PROCEDURES
EXPERTISE KNOW-HOW
SOFTWARE
STARTED WITH TRADITIONAL ORGANISATION
PEOPLEWARE
SOWING TO HARVEST
MINI-BUSINESS UNITS
COMPETITIVENESS
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Learning from an Empowerment Process
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Project Mission

• To build an organisation where every participant
  plays an active and creative role in developing
  and performing best practices, according to our
  mission, vision and principles.

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IMPLEMENTATION PLAN
Operational
Behaviour

• 1st PHASE
• IDEA PHASE Multifunctional Team
• Scientific knowledge
• Behaviour re-thinking

Re-thinking

• 2nd PHASE
• NEW MODEL PROPOSAL DESIGN
• New organisational structure
• New roles and concepts

New paradigms

• 3rd PHASE
• NEW MODEL PILOT APPLICATION - MDWT
• Practical learning
• Introduction of support tools Modules 1 2
• Consolidation of the new behaviour

Integration of MDWT And new behavior

• 4th PHASE
• ROLL-OUT OF THE NEW MODEL
• New structure to whole factory
• Consolidation of the new behaviour
• Implement other MDWT modules.

Ownership
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1st PhaseThe idea phase
Searching for a concept

• Multifuncional Team.
• Weekly meetings.
• Discussions based on knowledgement Theories
  from Western philosophy to Cybernetics.
• Behaviour Theory integrity alignment on
  think/feel/act/speech.

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2nd Phase - New Frame
Setting aims and process

• Autonomy to decide ways and ends feedback is a
  key element.
• People Behaviour is a key element for the
  project.
• Strong focus on Process (Know how).
• Quality is focussed on the process, seeking for
  consistency and higher efficiency.
• Continuous improvement is focused on the
  workplace quality of life and the company
  performance.
• The organization structure is composed by 3
  levels.

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THE STRUCTURE IN 3 LEVELS
Setting aims and process
S.C. manager
Extended management team
Employees
Predictable results and operation control
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Implementation Model
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Results
Making it happen

• 9 MBUs in operation
• Production Process packing lines
• Maintenance and Utilities
• Quality
• Raw Packaging Materials warehouse.
• New values and premises validated.
• New supervisor roles being revised.

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Results
Making it happen

• Quantitative Results
• Production record in August Filling and
  compounding areas.
• Improvement in the performance (KPIs) in
  September.
• Change over improvements SMED.
• Reduction on non-planned stoppages.

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Results
Making it happen

• Qualitative Results
• Monthly Results meeting (participation
  improvements) MLMM.
• Better goal alignment process.
• Behaviour change
• 5S improvement
• Growing ownership

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KEY ISSUES (dividir em 2 slides)
Quality
All others
1st PHASE
Export Products
Not stable Performance
2nd PHASE
Etc
Current stage
Wrong perception
Manufacture
3rd PHASE
Logistic
Raw materials
4th PHASE
Etc
Housekeeping
Planning
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Main Lessons

• Conceptual discussions more concise.
• Project planning phases clearer.
• Keep all employees updated on the project.
• Stronger commitment of high management.
• Main changes starts at top management.

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Next steps

• Review project Master Plan.
• Assure commitment of top management with project.
• Monthly meetings to follow up project.
• Keep track of investments and project benefits.
• Share the results in the near-future.