Roundtable

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Roundtable Ringing in the New Year Planning
Your Companys 2007 Corporate Citizenship
Program November 15, 2006 www.efbayarea.org 408.
278.2241
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MISSION VISION
Our Mission To engage high growth companies in
corporate citizenship and philanthropic efforts
so that new and leveraged resources are generated
for community benefit. Our Work EF works with
emerging companies to create, manage and
implement corporate foundations and community
benefit programs. Our Vision Silicon Valley
will be considered a leading community, not just
for our innovations but also for our corporate
commitment to the broader community.
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AGENDA
930 Introductions 935 Review of EF Spectrum of
Engagement 950 Small Group Discussion 1035 Roll
up discussion 1050 Announcements and
handouts 1055 Wrap-up and Evaluation
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THE SPECTRUM OF ENGAGEMENT
Corporate Giving
Marketing/ Communications
EF Participating Company
Corporate Infrastructure
Business Practices
Employee Giving
Employee Volunteerism
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ENGAGING COMPANIES IN CORPORATE GIVING

• Corporate Giving
• Donate stock/stock options
• Matching Gifts
• Donor Advised Funds (Community Foundations)
• Dollars for Doers Program
• Donate/Discount Product and/or Services

Corporate Giving
EF Participating Company

• Examples
• To date, EF generated more than 4.4 Million to
  community benefit organizations such as Second
  Harvest Food Bank, Emergency Housing Consortium,
  Partners in School Innovation, including 410,000
  in disaster relief to American Red Cross,
  Salvation Army and others.
• 6 EF companies have created Corporate Advised
  Funds (Company Foundation) with Bay Area
  Community Foundations.

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ENGAGING COMPANIES IN CORPORATE INFRASTRUCTURE

• Corporate Infrastructure
• Incorporate community program into company
  mission, vision, and values
• Survey employee interests
• Form employee Community Involvement Planning Team
• Develop corporate policies that support community
  involvement, such as volunteer time off (VTO)
  policies
• Incorporate community involvement program into
  employee handbook and recruiting materials

Corporate Infrastructure
EF Participating Company

• Examples
• More than 30 of EF Companies have VTO policies
  ranging from 8 to 40 hours per year.
• Leadership incorporates community involvement
  initiatives into the companys business strategy
  and human resources objectives.

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ENGAGING COMPANIES IN EMPLOYEE VOLUNTEERISM

• Employee Volunteerism
• Sponsor company days in the community
• Support individual involvement in community
  activities
• Encourage employees to take Board and other
  leadership roles with community benefit
  organizations
• Leverage human capital engagement as learning and
  development opportunities

Employee Volunteerism
EF Participating Company

• Examples
• In 2005, EF Company employees donated 7,780 hours
  in the community.
• Companies align CI activities with cross
  functional team building, spirit programs, and
  leadership development initiatives.

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ENGAGING COMPANIES IN EMPLOYEE GIVING

• Employee Giving
• Host drives for employees to contribute (e.g.
  food, backpacks, toys)
• Conduct fundraisers (e.g. silent auctions and
  bake sales)
• Enable employees to donate PTO
• Enable employees to make financial contributions
  through payroll deductions
• Support 10K and 5K walk/runs

Employee Giving
EF Participating Company

• Examples
• In 2005, EF companies donated 15,129 lbs of food,
  1,015 toys and 551 backpacks through company
  hosted drives.
• Companies participate in walks such as the Human
  Race (10K) to raise funds for partnering
  community organizations.
• Companies sponsor auctions to raise funds for
  local schools. Auction items have included lunch
  with the CEO!

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ENGAGING COMPANIES IN BUSINESS PRACTICES

• Business Practices
• Donate Office Space/Supplies to Community
  Organizations
• Benefit the environment through recycling and
  alternative transportation programs
• Be aware of vendor environmental contributions
  to the community programs
• Hire new or temporary employees from
  organizations that transition people back into
  the workforce
• Enable civic engagement participation

Business Practices
EF Participating Company

• Examples
• Keynote Systems donates office space to Child
  Advocates.
• Companies purchase their supplies from Give
  Something Back.
• Temporary employees for projects are hired from
  Hope Rehabilitation Services.
• Companies enable employees to purchase train and
  bus passes through pre-tax deductions from their
  payroll.

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ENGAGING COMPANIES IN MARKETING COMMUNICATIONS

• Marketing/Communication
• Internal and external promotion of CI programs
  and results
• Educate employees on community needs
• Develop strategic cause-related marketing
  campaigns tied to business goals
• Summarize community involvement impact in
  annual reports
• Celebrate results!

Marketing/ Communications
EF Participating Company

• Examples
• Companies partner with clients on their CI
  initiatives.
• Community organizations present at all-hands
  meetings.
• Companies include their CI program in their
  internal and external websites, bulletin boards,
  and newsletters including links to the
  organizations they support, employee activities,
  photos and recognition awards.

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MEMBER SERVICES
EF Network

• EF Website (P/W Protected) http//www.efbayarea.
  org
• A clearinghouse of tools, resources, and examples
  focusing on specific components of implementing
  community involvement programs.
• EFCommunity1 Listserv
• An email-based forum to share best practices and
  lessons learned with Bay Area colleagues from
  companies working to strengthen their corporate
  citizenship programs.
• To subscribe, send an email to
  EFCommunity1-subscribe_at_yahoogroups.com
• EF Initiatives
• Network-wide community involvement activities
  that address social concerns such as health,
  hunger, education and environment. Initiatives
  demonstrate how together EF members generate
  greater community impact.
• Roundtables
• An opportunity for community involvement managers
  to network with each other and focus on the
  implementation of specific components of CCI
  programs.
• EF Newsletter
• A quarterly email with news about our companies
  in action, upcoming events and activities, tips,
  pointers, and much more.