Implementing a Travel Plan A business case study

1
Implementing a Travel Plan - A business case
study

• Duncan Pickering
• Travel Planner

2
Implementing a Travel Plan - GlaxoSmithKline

• GSK - Presence in Brentford for the last 60 years
• GSK House -GSKs Corporate World Wide
  Headquarters
• Occupation since October 2001
• Circa 3,000 people working on site
• Just over 1,000 parking spaces
• Not a central London location

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Implementing a Travel Plan GlaxoSmithKline

• GSKs Transport challenges met in a variety of
  ways
• mixture of standard and innovative techniques
• car share database
• guaranteed ride home
• public transport season ticket loans
• facilities for cyclists
• transport website

4
Implementing a Travel Plan GlaxoSmithKline

• New, dedicated on-site Travel Planner (May 2005 -
  )
• New Initiative for Travel Advice
• Travel Planner on-site 3 days per week
• 1-2-1 advice provided for staff
• Dedicated room, www, email and phone for this
  service
• Promotion of all modes of transport

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Implementing a Travel Plan GlaxoSmithKline
Ideas. High profile. Incentives. Communication.
..
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Example How Cycle Provision can benefit your
organisation

• Most Successful element - Cycling Strategy
• Success due to
• unrivalled facilities
• attention to detail
• incentives
• credibility amongst cyclists (LCC)
• consultation
• innovation

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How Cycle Provision can benefit your organisation

• Cycling Strategy
• Bike Miles scheme
• Corporate discounts negotiated
• Cycle showers, lockers parking (for over 300
  cyclists)
• Attention to detail
• Dr Bike
• Active Cycle User Group
• Corporate affiliation to London Cycling Campaign

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How Cycle Provision can benefit your organisation
Attention to detail matters..
9
How Cycle Provision can benefit your organisation

• Cycle strategy is now Award winning
• London Cycling Campaign 2002
• Best Workplace Cycling Activity
• Cyclist Touring Club 2003
• National Award
• London Transport Awards 2004
• Most Innovative Scheme

10
How Cycle Provision can benefit your organisation

• Each cyclist costs us approx 400 p a
• Each rented parking spaces costs over 2,000 p a
• Registered cyclists have increased from 50 to 350
  and continue to rise.
• Cycling fits GSKs mission statement.
• Enabling people to Do more, feel better and live
  longer
• Do gooding ?more a case of good business