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Concept

• Cooperation between Hamburg and Shanghai for
• communication and marketing campaign to raise the
  awareness about ecological building
• technical assistance from Hamburg for design,
  quality control, training, monitoring,
  evaluation,certification of building projects
• achieve 75 of energy saving compared to average
  consumption in Shanghai
• exhibition of concrete projects, showcasing
  energy efficient buildings in various districts
  of Shanghai during November 2006

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Objective

• ecobuild shanghai 2006 is a key project of the
  Shanghai Municipality to promote
• building energy efficiency
• ecobuild aims at
• creating an understanding for ecological building
  among professionals and the general public
• paving the way for the industry in a promising
  market

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Period and Content

• Phase 1 till November 2006
• technical assistance from Hamburg for design and
  construction of concrete projects
• communication and marketing campaign
• build up awareness of construction related
  professionals and the public
• Phase 2 November/December 2006
• Opening event, international conference and
  exhibition
• showcase concrete projects in various Shanghai
  districts
• demonstration and promotional activities
• show building concepts, materials, technologies
  to experts
• let the public experience comfort, quality,
  aesthetics of innovative buildings

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Location Organiser

• Final event in November 2006
• Central event (opening, conference, exhibition)
  at Shanghai Science and Technology Museum
• 4-weeks open door at the various building sites
  November/December 2006
• - Anting New Town
• - Pujiang Town
• - Chongming Island
• - Pudong Zhangjiang Hightech Parc
• - Qingpu
• - Jinshan
• Organiser
• ZEBAU Bauausstellungsgesellschaft Shanghai mbH
  (Hamburg) in cooperation with Delegation of
  German Industry and Commerce, Shanghai
• Shanghai Construction and Transportation
  Commission,Office for Energy Efficient Building

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Steps

• Phase 1 (till November 2006)
• - building up awareness
• regular ecobuild events workshops, conferences
  and technical seminars
• implementation of communication plan
• participation to trade fairs and events (CIHAF
  2005/2006, Green Building
  Conference Beijing 2006, Expobuild 2006, CGRECDF
  2006,etc.)
• - technical assistance for concrete projects
• consulting for energy efficient design and advise
  on technology
• training and quality control
• evaluation and certification
• regular workshops with developers and designers
• possibility for partners to present products

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Steps

• Phase 2 (November/December 2006)
• - opening event and conference/exhibition
• opening ceremony with official from Hamburg and
  Shanghai
• 2-day international conference
• 3-day product and services exhibition
• at the Shanghai Science and Technology Museum
• - exhibition of completed projects
• 4 weeks open door exhibition of showcase projects
  
• guided visits to model houses, thematic
  conferences, technical seminars, company
  and product presentations for professionals
• life style activities organized around the
  building sites for the public

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Exposure channels

• Public relations
• targeting the generalized and specialized media
• press conferences, press releases, media events,
  etc.
• Direct marketing
• project flyers, entrance coupons, invitations,
  etc.
• Advertising
• ecobuild posters, banners, internet and print
  advertising, etc.

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Exposure channels

• Ecobuild publications
• ecobuild website www.green-shanghai.com
• newsletter bi-monthly newsletter, sent to app.
  3000 contacts via email
• technology guide 10000 exemplars, distributed to
  developers, construction engineers, architects,
  design institutes, academics and authorities
• ecobuild shanghai maps and guide 30000 exemplars
  for ecobuild visitors
• ecobuild newspaper 10000 exemplars for ecobuild
  visitors
• ecobuild fact-sheets 30000 exemplars for
  developers, designers and public
• ecological building handbook 5000 exemplars for
  architects and designers
• information boards providing details in model
  buildings for ecobuild visitors

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Exposure channels

• Promotional events
• technical workshops workshops with ecobuild
  developers to consult on energy efficiency design
  techniques and technologies, bi-monthly during
  2006
• ecobuild forums political and academic thematic
  forums on general framework for the promotion of
  energy efficiency in building, regular during
  2006
• technical seminars ecobuild industry partners
  present products and technologies to developers,
  engineers, designers, bi-monthly during 2006
• ecobuild pavilions ecobuild presence on various
  trade fairs, March, April 2006
• opening ceremony Hamburg and Shanghai officials
  presentation of the ecobuild
• projects, November
• ecobuild conference international conference
  with experts on ecological building,
  presentation, November 2006
• central event information display possibility to
  present company, display product and services
  information, November 2006
• info points at building sites guided visits,
  seminar, company presentations, life style
  activities, 4 weeks in November

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Target groups

• Building and construction related
• engineers, architects, designers
• developers, investors
• governmental authorities and institutions
• academics and students
• General public
• home owners
• potential buyers
• design, life style interested public
• children, students
• Visitors
• about 100,000 visitors expected

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Cooperation Opportunities

• Become a partner of ecobuild shanghai 2006
• position your company as a pioneer for energy
  efficient building in Shanghai
• benefit from ecobuild through
• industry partnership
• - networking opportunities
• develop your contact networks
• - promotion opportunities
• promote your products, technologies and services
• sponsorship
• - networking promotion AND communication
  opportunities
• develop your contact networks
• promote your products, technologies and services
• associate your image to the ecobuild shanghai 2006

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Networking Opportunities

• Networking package A 3000 EUR
• partnership building with developers of ecobuild
  showcase projects
• highlighted listing in the ecobuild technology
  guide
• company link on ecobuild website
  www.green-shanghai.com
• Networking package B 5000 EUR
• participation in ecobuild technology workshops
• detailed company introduction on ecobuild
  website www.green-shanghai.com
• full page company introduction in the ecobuild
  technology guide
• Networking package C 8900 EUR
• information and contacts beyond ecobuild projects
• market entry assistance
• partner research through ecobuild network

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Promotion Opportunities

• ecobuild technology guide
• English/Chinese guide with expert articles on
  ecological building and company directory
• 10000 exemplars distributed to Chinese
  professionals and experts
• Highlighted listing 380 EUR
• Company logo and contact in English and Chinese
  (highlighted in box)
• Company logo and contact on ecobuild website
  www.green-shanghai.com
• Full-page introduction 1800 EUR
• full page company information (A4 with logo,
  pictures, contact, link, translation)
• pdf introduction on ecobuild website
  www.green-shanghai.com

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Promotion Opportunities

• Participation to thematic seminars 1000
  EUR
• selection and invitation of relevant target
  groups on specific topic
• minimum 3 companies interested (excl. material
  costs)
• Tailored company workshop in the frame of
  ecobuild 3000 EUR
• selection and invitation of relevant target
  groups (excl. material costs)
• Participation to ecobuild main event, 8th-10th
  November 2006
• product and information display on central
  ecobuild event at the Shanghai Science and
  Technology Museum
• standard booth (9sqm) 1500 EUR
• raw space 150
  EUR/sqm
• Info points at ecobuild building sites, November
  2006 3000 EUR
• space for product and information display during
  4 weeks of promotional activities

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Sponsorship Opportunities

• A year long communication campaign has been
  elaborated in the frame of ecobuild shanghai 2006
  and can be adjusted according to your companys
  image and market approach. Sponsors benefit from
  above mentioned networking and promotional
  activities of ecobuild
• Ecological Building Leader
  100.000 EUR
• Full association to ecobuild communication
  campaign, incl. PR, advertising,
• publications and promotion activities
• Sustainability Partner 50.000 EUR
• Adjusted association to ecobuild communication
  campaign, incl. PR, advertising, publications and
  promotion activities
• Supporting Partner 25.000 EUR
• Visibility on selected PR, advertising,
  publications and promotion activities of the
  ecobuild communication campaign

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Partners

• Sustainability Partners
• Bayer Material Science
• www.bayermaterialscience.com
• BASF
• www.basf.com
• Supporting Partner
• HSE Hamburger Stadtentwaesserung www.hhse.de

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Partners

• Industry Partners
• Warema www.chinablinds.com
• Sto www.sto.com.cn
• Roth www.roth-china.com
• REHAU www.rehau.com
• Hettich www.hettich.com
• ACO Passavant www.aco-passavant.de
• Nolte moebel GmbH Co. KG www.nolte-germersheim
  .de

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Organisation
Shanghai
Ministry for Urban Development and Environment
of Hamburg
Shanghai Municipal Construction and Management
Commission
Office for Energy Efficient Building Shanghai
Urban Planning Bureau Tongji College of
Architecture Shanghai Research Institute for
Building Sc.Shanghai Pacific Energy Center
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Contact us

• Coordination
• ZEBAU Shanghai Bauausstellungsgesellschaft mbH
• Peter Friemert, Hamburg
• Dr. Roland Winkler, Shanghai
• Marketing
• Delegation of German Industry and Commerce
  Shanghai
• Magali Menant, Marketing Industry Cooperation
• Julia Dautel, PR and Promotion activities
• www.green-shanghai.com
• ecobuilding-network_at_sh,china.ahk.de