Prsentation PowerPoint

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Why a Campaign?1st Annual Conference general
conclusions

• Potential for improving energy demand exists, but
  fails to be exploited, often based on lack of
  information and communication
• The Campaign will fill the communication gaps
  between stakeholders
• Communication should become the 3rd pillar of
  sustainable energy policy
• Sustainable energy policy should leave space for
  respecting
• cultural, economic and social specificities
• Sustainable energy policy can create jobs

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Campaign Objectives

• Raise awareness of decision-makers, industry,
  commerce, non governmental and educational
  stakeholders at local, regional, national and
  European level
• Spread best-practice
• Ensure a strong level of public awareness,
  understanding and support
• Stimulate the necessary trends towards an
  increase in
• private investments in sustainable energy
  technologies

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Campaign Setup
ACTIONS
AMPLIFYERS
Campaign Associates Amplifying impact of the
campaign, identifying sector priorities and
country based partner
Campaign Partners Involving public private
sector Build promote a network Share and
highlight Europes best practices

Media Amplifying impact of campaign actions
Energy Weeks Days Promoting grasroots
awareness actions
Citizen awareness Raise awareness, understanding,
support and change the landscape of energy!
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Sustainable Energy Campaigning areas

• Communities (cities, regions, rural areas,
  islands)
• Transport
• Buildings
• Lighting Systems and Appliances
• Co-operation with Developing Countries
• Promotion and Communication

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What is in for you?
The Campaign wants to support you as a European
key actor committed to sustainable energy.

• You are representing an umbrella-,
• network organizations, public
• authorities benefiting form a wide
• network of sustainable energy
• actors

You wish to promote further the use of
sustainable energy sources and rational use of
energy directly to the consumer

• You are implementing actions on the
• (inter) national, local, regional level,
• involving a voluntary commitment
• towards sustainable energy and
• providing concrete energy results

Become Partner!
Organise an Energy Day!
Become Associate!
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What are Campaign Associates?
Key allies of the EC in the pursuit of a common
goal the wide development of sustainable energy
patterns throughout Europe and beyond

• Agencies Energy agencies, environmental
  agencies, sustainable development agencies
• Public authorities managing public support
  programmes for sustainable development
• Industry and professional associations
• European, national, regional network
  organisations Euro Info Centres, IRCs, others
• NGOs campaigning for sustainable energy
• Media committed to the dissemination of
  sustainable energy developments

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Benefits Commitments for Associates

• Commitments
• Offer multipliers for the Campaign via
  publications, events, website etc
• Identify new Partners in their own area of work
• Benefits
• Official recognition of your organisation as part
  of the Campaign
• Receipt of yearly  certificate  and toolbox
• Receipt of promotional material
• Networking and promotional opportunities

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Campaign Associates

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Campaign Associates

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What is the Campaign Partnership?

• A scheme involving voluntary commitment
  programmes from sustainable energy stakeholders
• A network offering visibility and promotion
• A good practice resource guide constantly fed by
  new partners from various sectors and countries
• Current partners
• 39 approved gt check on our Campaign website!
• more than 150 received in total

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Who can become Partner?

• Every institution, company or organization (or
  group of them) implementing a sustainable energy
  programme based on a voluntary commitment
• Eligibility criteria
• Satisfy the campaign objectives
• ongoing and financing ensured
• Propose a specific programme with actions,
  objectives (expected) results

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Benefits for Partners

• Receipt of a promotional toolbox and an official
  Campaign Acknowledgement
• Exclusive inclusion in the Annual Catalogue
• A bi-annual Newsletter showcasing project results
  
• Regular European-level networking and promotional
  opportunities via
• Annual Conference
• Annual Competition
• Media Actions

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Energy Days
Reach the citizen in their daily lives !

• What is an Energy day?
• PR event promoting intelligent energy behaviour
  at grassroots level (local regional, national)
• What kind of activities are organised?
• Education activities
• Guided visits
• Open door days
• Fairs
• Exhibition shows, opening ceremonies,
• inaugurations
• Etc

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Energy Days
How to get support?

• Contact the Energy Days Desk
• advice and support on what kind of activities to
  organise
• Helps you to get in touch with the right people
• Communication tools
• Official recognition of your initiative once
  programme approved receipt of the campaign logo
• Receipt of promotional material to support
• your event

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DG TREN launches a CALL FOR ACTION!

• Aim of DG TREN Campaign multiply and promote
  significantly the Energy Days in Europe in 2006
• For Who? Energy Agencies, Municipalities and any
  other organisation committed to increase public
  awareness on sustainable energies
• How to get advice and promotion? opening of a
  Energy days desk

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Join us!
You are part of this communication effort, and
there are various ways to participate in this
Campaign. For further information on all aspects
of the Sustainable Energy Europe 2005-2008
Campaign and an online application form for
Partners, visit our website www.sustenergy.org