Communication Management

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(No Transcript)
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Communication Management

• What CM Does
• How it complements strategy
• What are its elements

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What CM does
Analyzes the audience
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What CM does
Anticipates, analyzes, and interprets
attitudes, issues and public opinion
Analyzes the audience
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What CM does
Anticipates, analyzes, and interprets
attitudes, issues and public opinion
Analyzes the audience
Checks strategy and objectives
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What CM does
Anticipates, analyzes, and interprets
attitudes, issues and public opinion
Analyzes the audience
Checks strategy and objectives
Researches and evaluates programs and efforts
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What CM does
Anticipates, analyzes, and interprets
attitudes, issues and public opinion
Analyzes the audience
Checks strategy and objectives
Researches and evaluates programs and efforts
Shares information and Consults
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What CM does
Anticipates, analyzes, and interprets
attitudes, issues and public opinion
Analyzes the audience
Checks strategy and objectives
Researches and evaluates programs and efforts
Shares information and Consults
Counsels management
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What CM does
Anticipates, analyzes, and interprets
attitudes, issues and public opinion
Analyzes the audience
Checks strategy and objectives
Researches and evaluates programs and efforts
Shares information and Consults
Counsels management
Sells
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What CM does
Anticipates, analyzes, and interprets
attitudes, issues and public opinion
Analyzes the audience
Checks strategy and objectives
Researches and evaluates programs and efforts
Shares information and Consults
Counsels management
Creates campaigns to influence
Sells
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How it complements strategy

• Leads in managing reputation and
• social accountability or the double bottom
  line
• Provides early warning system, method to
  overcome
• executive isolationism and protection from
  crisis
• Helps manage change
• Focuses on employee motivation, which enhances
• morale and helps recruitment and retention
  efforts
• Promotes company, events, and products,
• helping pave way for sales efforts

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What are its elements?
Standard Functions
Other Functions
Responsibilities
Media Relations Community Relations or Public
Affairs Government Affairs Financial
Relations Industry Relations Employee or
Member Relations
Development and Fund Raising Minority Relations
and Multicultural Affairs Marketing Communicatio
n

• Image Management
• Issue Management
• Research
• Counseling
• Events Planning
• Publicity

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