Internet artwork delivery

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Internet artwork delivery Report to Council 1
December 2005
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Why is AdF_at_st required?

• To make it easier for customers, both advertisers
  agencies, to do business with our industry
• To provide a common single portal for the
  delivery of artwork files to any newspaper title
• To provide these files in a single format and to
  a consistent high quality
• To prevent third party companies imposing
  additional costs on us as an industry

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How is it performing?
Since AdF_at_sts launch in August 2000 (when it
handled under 300 files)

• Now handles up to 30,000 files per week
• Over 1,450 titles per month receive files
• 3,000 uploaders now use AdF_at_st every month
• 2,000,000th file sent late July 2005
• Traffic rate now exceeds 1,250,000 files p.a.
• Handles over 1,400 files per hour at peak times

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Some 2005 highlights

• Fully resilient system installedcommissioned
  Easter 2005ensures all files reside in two data
  centresdatabase synchronised at both centres
• Associated Newspapers join AdFast
• Auto Trader series of titles join AdFast
• News International and Express Newspapers
  trialling/to trial in 2006

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Overall traffic growth To end of Q3, 2005
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Cost per file
Founder members cost per file, 2005 33p
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Third party revenue

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Summary

• Agencies are now sending some 125,000 files every
  month via AdF_at_st - some 75 of total
• AdF_at_st now widely accepted throughoutthe UK as
  an industry standard
• Fading ISDN network increases relevance ofAdF_at_st
  as the major conduit to publishers
• We need to ensure we can continue to develop
  AdF_at_st to keep it at the forefront of technical
  development and excellence

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2006 Budget highlights

• Third party revenue expected to exceed 100,000
  for the first time
• Subscriptions for Founder Members to be held at
  2005 levels no increase
• Major development project (AdsML) planned for
  2006 to be funded from increasing revenue from
  third party and database subscribers