Internet artwork delivery system

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Internet artwork delivery system Digital
AdLab 14 July 2004
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AdF_at_st - what is it?

• Digital Motor Bike
• Owned by Newspaper Society. Independent
• Paid for by publishers - simple business model
• Senders pay no transmission or volume charges -
  and its free to register
• Validation services available - also free
• Dedicated help service, phone and email
• Now 1300 titles receive files every month

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Advantages for users

• Single portal that offers compatibility with a
  range of uploader input devices and systems
• Files can be downloaded using a variety of
  methods - ftp/browser based.
• XML Copy instructions
• Files can be pre-flight checked to any individual
  titles own requirements
• Tracking System confirms delivery in real time

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Daily usage growth
Working day average of live files handled

• Files per day average, 2000 57.4
• Files per day average, 2001 281.4
• Files per day average, 2002 728.7
• Files per day average, 2003 1246.4
• July 04 (first week) average 3432.2

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Recent developments - Infrastructure

• Relocation of servers to London Telehouse
• Provision of new hardware and 2.5x increased
  dedicated bandwidth
• All achieved on November 2003
• Provided capacity for 1 million files per annum
• Already peak days now exceed this rate
• Further bandwidth June 2004!
• Currently expanding server farm

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AdF_at_st and Asura

• New plug in for Asura Pro automatically contacts
  AdF_at_st site to download newly arrived files and
  copy instructions
• Copy Instruction files provided by AdF_at_st as XML
  additional to current browser systems
• Asura processes incoming files according to
  information in this XML file
• Provides a print out of Copy Instructiondetails
  and an image of the PDF file

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Booking awareness

• Newspaper booking systems export an XML file to
  AdF_at_st when order is confirmed
• These details then linked to incoming PDF file
  automatically when it is sent via AdF_at_st
• Only information relevant to production is
  transferred - no financial information
• Details then exported by AdF_at_st as part of the
  Copy Instruction sent to titles with file

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AdF_at_st system overview
XML copy and order instructions
Publishers booking system order confirmed
XML OI
XML CI
Publisher
ADF_at_ST SERVERS
Publisher
Agency/Repro house
Publisher
email
Agency/Repro house
Email
AdF_at_st tracking system Increased information
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Advantages

• Makes sending files quicker and easier
• Improves quality of CI Information with files
• Provides Asura Pro with the information it needs
  to automatically process files
• Will allow pre- and post-flight checks to include
  size check against booked space
• Warn if past deadline
• Copy chasing system

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AdF_at_st partners

• AdFlight, Internet hosting, database and web site
  development
• Asura Pro Plug AdFast In module
• MarkzNet/Preflight Online flight check
• adExpress (Vio Integrated Solutions)
• Adobe PressReady

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Conclusion

• Agencies/repro houses are now sendingover 60,000
  files every month via AdF_at_st
• System is now widely accepted throughout the UK
  industry, with usage growing rapidly
• New agencies, large and small, are joining AdF_at_st
  all the time
• Fading ISDN network increases relevancy of AdFast
  as a conduit to publishers
• To date in 2004, traffic has increased by over
  100. Number of senders increasing even faster