Media Middle Schoolers Media Literacy 21st Century Learning

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Media Middle Schoolers Media Literacy 21st
Century Learning

• Frank W. Baker
• fbaker1346_at_aol.com

March 1, 2008
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Multi tasking
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Digital natives
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• Media Savvy- Yes
• Media Literate- No

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Educating in a new century

• In this new media age, the ability to
  -negotiate and evaluate information online, -
  to recognize manipulation and propaganda,- and
  to assimilate ethical values is becoming as
  basic to education as reading and writing.

New Generations, New Media Challengeshttp//digit
allearning.macfound.org 
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What is media literacy?

• Take a moment to draft your own definition

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• Media Literacy
• Analysis Production

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• Understanding how media messages are constructed,
  for what purposes and using which tools,
  characteristics and conventions.
• Examining how individuals interpret messages
  differently, how values and points of view are
  included or excluded and how media can influence
  beliefs and behaviors.
• Possessing a fundamental understanding of the
  ethical/legal issues surrounding the access and
  use of information

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Media Literacy Core Concepts

• All media are constructed
• Media use creative languages (with unique rules)
• Media convey values points-of-view
• Different people interpret the same media message
  differently
• Media power and profit

Source Center for Media Literacy
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Critical Inquiry

• Who produced/created the message? (author)
• Why was it created? (purpose)
• For whom was the message intended? (audience)
• What techniques are used?
• Who/what is omitted and why?
• Who benefits?
• How is meaning conveyed/understood?

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Visual Literacy

• Images

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Media Literacy in SC Standards
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Study Finds Media LiteracyCombats Alcohol
Influence
(students) ability to be critically aware of
advertising as well as their ability to resist
peer pressure are both key skills for avoiding
alcohol
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Classroom Applications
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Classroom Applications

• Visual literacy

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Classroom Applications

• Photography can be a tool for youth to
  interpret their world and to express their
  concerns.

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Classroom Applications
How to read an ad- reading the words-
examining the images- considering the
layout(e.g. rule of thirds color, etc.)-
techniques of persuasion- where it was
published- who is the audience
Student ProducedVideo
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Classroom Applications

• Political advertising

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Ad Watch Columns
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Classroom Applications

• PBS series about World War II encourages
  students to identify and interview veterans and
  document their stories using digital tools
  digital storytelling
  www.pbs.org/thewar

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Classroom Application

• The language of film

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Classroom Application

• Language of Film Point of View
  
• Over The Hedge To Kill A Mockingbird

video
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Classroom Application

• Parody/Satire

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Classroom Application

• Body Image

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Classroom Application

• Math In The Media

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Media Literacy

• Invite Frank Baker to present at your school or
  district staff development day.
  fbaker1346_at_aol.com