Social Networking Micro-blogging

1
Social Networking Micro-blogging

• Here to stay or just another fad?

2
Who Me?

• Craig Murphy
• http//www.craigmurphy.com/blog
• Craig.Murphy_at_craigmurphy.com
• http//www.twitter.com/CAMURPHY
• Scottish Developers
• Agile Scotland
• DotNet Developers Group
• Author, Reviewer, Podcaster

3
Social Networking

• FriendsReunited
• Friendster
• Plaxo
• LinkedIn
• MySpace
• Bebo
• Facebook

4
Social Networking Whats it about?

• Generating a network of friends and colleagues
• Understanding what they are doing and when
• Sharing content, videos, photos, etc.

5
Social Networking Finding People

• Search
• Issues related to security
• Facebook Appears to attract folks who you may
  not have kept in touch with
• Why is this?

6
Social Networking Addictive?

• A lot of employers/corporates have blocked social
  networking URLs
• Staff are spending too much time getting their
  Facebook time
• Facebook is by no means unique

7
Social Networking Ease of Use

• Networking code and user interface attracts folks
  from all generations
• Many use cool Web 2.0 features
• Ease of use
• Massive reach out to a variety of data sources

8
Social Networking Internal Use?

• Can we take this code inside the firewall and use
  its functionality in-house?
• Many organisations implement their own people
  systems
• Rarely are they feature rich user interfaces
• Lack reach out and integration with other data
  sources

9
Social Networking - Security

• How do such sites verify who you are?
• A valid e-mail address?
• Some sort of human interaction via an SMS and
  your mobile phone?
• A lot of fake celebrities on many social
  networking sites

10
Social Networking - Security

• Employees often sign up to more than one social
  networking site...
• They provide a range of personal details to each
• Trawling through the sites can reveal a lot
  information that could be used to steal identity

11
Micro-Blogging

• Twitter
• Pownce
• Tumblr
• Jaiku
• MySay
• Moodhill
• Frazr
• IRateMyDay

12
Microblogging Whats it all about?

• Short trickle fed group messaging
• in a micro-presentation about Web 0.2 by Phil
• packing for MIX07, travel to London at 1400
• Vertical stacked news feed applications
• E.g. TeleTwitter

13
Micro-Blogging Community Spirit

• I am enjoying a real community spirit
• from Twitter
• Its great knowing what the UK Community folks
  are doing
• I meet a lot of folks 3-4 times per year
• Using Micro-Blogging helps keep me aware of what
  they are doing

14
Social Networking - Conclusions

• The Future?
• Bring the social networking concept in-house
• Make it work internally
• Harness the power of the rich UI and data
  integration
• Enjoy cross-company data collaboration

15
Micro-blogging - Conclusions

• Micro-blogging
• Globally share knowledge and activities across
  your organisation
• Try it set up a Twitter feed of your own...
• Take a look at http//www.twitter.com/LAFD

16
Last Words...

• Sheer profusion of social networking sites and
  micro-blogging facilities is a problem
• no need for that, Phil Winstanley 1158 today!
• Some sites offer post once propagate to many
• Some sites, e.g. Facebook, offer extensibility
  via applications
• Security concerns (access to contacts, etc.)
• Scalablity