Point

1
Point PayMobile Electronic Wallet

• Presentation by
• Dalal Elmahdy
• Jason Juneau

2
Agenda

• What is Point Pay?
• Key Players
• How it works
• Examples
• Benefits
• Conclusion

3
What is Point Pay?

• Smart cards not as effective as hoped
• Payment from a mobile device
• Transactions
• From credit and debit to chequing account
• PDA, Cell phone, Ir Deviceto POS terminal
• Store e-receipts andsynchronize with
  PCsbookkeeping software

What it is
4
Key Players

• IrDAs IrFM
• Mobile Electronic Transaction Forum
• Bluetooth Short Range Financial Transaction Study
  Group
• National Retail Federations Association for
  Retail Technology Standards

Key Players
5
How it Works - Radio Frequency

• No line of sight
• Non-metal barriers (furniture/walls) not a
  problem
• Initiated by devices themselves
• Not as common

How it Works
6
Esso Speedpass

• Uses RF
• Free
• Marketing
• Receive extra Esso points
• Entered into contests

How it Works
7
Esso Speedpass

• No credit info transmitted
• 2-part transaction validation
• Validates Speedpass device, not user
• Security Issues
• No PIN or authentication
• No signature
• More authentication to cancel than to use

How it Works
8
How it Works - Infrared

• Oldest wireless technology
• Not competing with RF
• Can be used in hospitals, airports
• Inherent Security
• Requires direct line of sight
• Readily available hardware
• IrFM accommodates 200 million devices
• 5x faster
• 5x less power
• 10x less expensive

How it Works
9
IrFM v1.0 Unveiled!

• Approved v1.0 in Dec. 2002
• Standards already implemented
• Existing financial services infrastructures
• Official introduction at ARTS booth at NRF Show,
  NYC, Jan. 2003
• Built on Harex/ZOOP test in South Korea

How it Works
10
ZOOP and U of SC

• ZOOP Korean PP
• Universal Mobile Payment Service (UMPS)
• Positioned as world leader in implementation on
  mobile phones
• Success in city of Seongnam (South Korea)

How it Works
11
ZOOP and U of SC

• First testing ground in U.S.
• ZOOP Ir receiver is 30
• Bookstore first, then
• Dining venues
• Residence buildings
• Library card
• Reduces congestion, improves services
• Homogeneous system

How it Works
12
Marketing

• Everyone who makes purchases
• Inform the masses
• No charge for service
• Loyalty incentives
• Emphasis on benefits
• Ease of Use
• Convenience

Marketing Money
13
Making Money

• Software applications
• Devices
• Backbone system
• Database
• Integration
• Usage
• Like VISA

Marketing Money
14
Consumer Benefits

• Convenient
• Economic
• Secure
• Universal

Benefits
15
Business Benefits

• Card Companies
• Wireless Service Providers
• Mobile Phone companies
• Merchants
• Financial Institutions

Cash 22
Cheques 57
Credit 16
Debit/ATM 5
Benefits
16
Where is it being used?

• Currently
• Toll booths
• Parking lots/meters
• Fuel stations
• USC Campus stores
• Vending machines

• Future
• Credit and debit card companies
• Banks
• Retailers
• Shops
• Public transit

Conclusion
17
Summary
Conclusion
18
References

• 3G Co. Wireless Phones Credit Card Fraud
  Boost February 5, 2003. Online. Internet.
  http//www.3g.co.uk/PR/November2002/4454.htm
• CardTrack. Future Payments February 19, 2003.
  Online. Internet. http//www.cardweb.com/cardtr
  ak/pastissues/oct02.html
• Carson, K.M. Point and Shoot! February 20,
  2003. Online. Internet. http//retailsystemsres
  eller.com/archive/Aug01/Aug01_2.shtml
• Esso. Esso Imperial Oil Website February 20,
  2003. Online. Internet. http//www.esso.ca/
• Godwin-Jones, B. Emerging Technologies
  Wireless Networks. February 20, 2003. Online.
  Internet. http//llt.msu.edu/vol6num1/emerging/de
  fault.html
• Gore, D. USC Tests Korean Company's "Point and
  Pay" Mobile Phone Service February 19, 2003.
  Online. Internet. http//www.marshall.usc.edu/We
  b/Press.cfm?doc_id4171
• Harex InfoTech. Website. February 19, 2003.
  Online. Internet. http//www.mzoop.com/
• Immtec, Inc. mewallet-Mobile Electronic Wallet
  from Immtec February 20, 2003. Online.
  Internet. http//www.mewallet.com/mewallet_module
  s.htm
• Infrared Data Associations. Creating an
  End-to-End Digital Payment System. February 24,
  2003. Online. Internet. http//www.irda.org/FMP
  AY/FM_Whitepaper.pdf
• Infrared Data Associations. Harex InfoTech,
  Inc. Adapting Handspring Treo for its wireless
  mobile payments trial at the University of
  Southern California February 20, 2003. Online.
  Internet. http//www.irda.org/news/Harex_Handspr
  ing.pdf
• Infrared Data Associations. IrDA Webpage.
  February 22, 2003. Online. Internet.
  http//www.irda.org/
• Long, M. IrDA Releases Wireless 'Point Pay'
  Standard February 12, 2003. Online. Internet.
  http//www.e-insite.net/index.asp?layoutarticle
  articleidCA195178
• McommerceTimes. Wireless Point and Pay?
  February 3, 2003. Online. Internet.
  http//www.mcommercetimes.com/Technology/296
• Peretz, M.A. Wireless Payment Solution on USC
  Campus Uses Treo February 19, 2003. Online.
  Internet. http//www.allnetdevices.com/wireless/n
  ews/2002/09/26/wireless_payment.html
• Sundgot, J. Point-and-pay with IrFM February
  18, 2003. Online. Internet. http//www.infosync
  .no/news/2002/n/2868.html
• Zayels, J. Point And Shoot The Future Of
  Wireless Payment Technologies February 20,
  2003. Online. Internet. http//www.webtrendsolu
  tions.com/guestarticle32.htm