Adtag

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Adtag Adcopy Webinar

• 1.06.09

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Adtag/Adcopy Webinar

• Thanks for joining the call! We will begin at
  205 EST
• Your phone is automatically muted
• If you have a question, type it in the webinar
  chat box and well answer it at the end

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Leveraging Adtag/AdcopyTogether

• Working together in the spirit of Canoe
• A consistent message for zone addressability
• Shift the conversation to relevance to the
  consumer
• Help agencies/advertisers begin thinking in terms
  of customer segmentation and addressability

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Todays Panel

• Shannon Colace Comcast Spotlight, Philadelphia
• Ali Morrison Comcast Spotlight, Pittsburgh
• Edd Yovetich Comcast Spotlight, Pittsburgh
• Michael Hiatt Time Warner Media Sales, Kansas
  City

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Adtag/Adcopy is available in 105 Markets
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Volume Expected to Double Again in 2008
6,313
Adtag/Adcopy Campaigns
Adtag/Adcopy Versions
112
128
5,000
95,000
Forecast
Forecast
44,718
2,189
Dec
Dec
Jan-Nov
Jan-Nov
2007
2008
2007
2008

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Many Markets Successful with Non-Media Campaigns,
Sold Locally
Non-Media Adtag/Adcopy Campaigns Year-to-date
activity by market, sorted by of cable HHs
New York - NYI
Los Angeles
Philadelphia
Chicago
Boston
San Francisco
Washington DC
Atlanta
Detroit
Seattle
Miami
Houston
Dallas
Minneapolis
Pittsburgh
Hartford
Denver
Baltimore
Sacramento
St. Louis
Indianapolis
Portland
Kansas City
West Palm Beach
Harrisburg
Nashville
Jacksonville
Grand Rapids
Salt Lake City
Richmond
Charleston
Flint
Albuquerque
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Major Brands Demonstrate Repeat Success in
Insurance Automotive

• INSURANCE AGENTS

AUTO DEALERS
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Ali Morrison Shannon Colace, Comcast
Spotlight Allstate Insurance Innovate
Multi-Market Co-op
Philadelphia
Pittsburgh
Same Base Creative
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Michael Hiatt, TWC Media Sales Kansas
City Farmers Insurance Production for 100 Agents
Starting 10/20
Starting 11/17
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Franchise, Co-op, and Multi-branch Retail Has
Demonstrated Success at the Market Level
HOSPITALS
FOOD/BEVERAGE
EDUCATION
Eastern MichiganUniversity Goodwin
College Indiana University of Pennsylvania Insight
School Penn State Seton Hill University
Children's Hospital Henry Ford Hospital St. John
Health Systems Blue Cross Blue Shield
Anheuser-Busch Arby's Bertucci's Cold Stone
Creamery Cheeburger Cheeburger Dairy Queen Famous
Dave's Hardees Kentucky Fried Chicken
Papa John's Pizza Hut Popeyes Qdoba Mexican
Grill Quiznos Rocky Mountain Pizza Sizzler Harris
Teeter Sunflower Market
HOME FURNISHINGS
HOME IMPROVEMENT
Ashley Furniture Bassett Furniture Better
Bedding Bob's Discount Cabot House Levin
Furniture Planned Furniture Southern Home
Furnishings Wickes Furniture
Anderson Windows Benjamin Moore Builders
Appliance Center Cambridge Pavers Carrier Harman
Stoves Dealers My Comfort York Heating Co
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Edd Yovetich, Comcast Spotlight
PittsburghAnheuser Busch More Exposure on Cable
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Questions?