Press Release Workflow Client

1
Press Release WorkflowClient Co-Communications

• News Item
• Events
• Awards
• Promotion
• Corporate
• Charity Event

• Gather Info.
• Take Photos
• Interview
• Etc.

Write Press Release
Format press release for distribution
Distribute press release

• Follow-up on press release
• Resend and/or
• give additional
• info to the
• media

Can go back and forth several times
Build and update media list - Ongoing
2
Press Release WorkflowClient Co-Communications
Editor reviews release, discards release, doesnt
review, passes to appropriate editor, or decides
to publish
Editor reviews news value and space in upcoming
issue to determine timing placement
Edit release

• Proof story
• Edit

Publish Story or Release
Build and update media list - Ongoing
3
Press Release WorkflowClient Co-Communications
Clipping service sends clip to Client
Client receives report from Co-Communications
Build and update media list - Ongoing