Title: CLIFFORD PAPER INC.
1AMERICAN BUSINESS MEDIA Production, Manufacturing
Technology Committee Meeting June 14,
2006 TOPIC Changes in the Paper Market From a
Paper Merchants Perspective
CLIFFORD PAPER INC.
2How a Paper Distributor Provides Value
- Purchasing Options
- Direct
- Limited service resources
- Limited product offerings
- Motivation to sell their product at best return
to their company - Assumed value eliminate the middle man (i.e.,
GEICO) - Printer Supply
- Not primary business
- Service for profit / low paper margin compared to
print /distribution - Quality Consistency paper qualities do vary
mill to mill - Usage calculated mathematically to contract /not
actual usage - Paper Distributor
- Expert in paper
- If not right price, right product, all the time
publisher will switch supply - Purchasing leverage /strong relationship with
mills - Wide range of global mill / grade / product
offerings - Strong relationship / trust / mutual goals
- Visibility to paper market trends / prices
- One-stop shopping /unbiased view of market
3How a Paper Distributor Provides Value
- Purchasing Options (contd)
- Cooperative
- No mill relationships
- Must up-charge product above mill / merchant /
distributor price - No paper expertise
- Limited product offerings
- Less volume to leverage
- Less market exposure
4PAPER DISTRIBUTORS VALUE PROPOSITION
- Clifford Paper Inc. Objective
- Be a dedicated, long-term, value-added business
partner with our clients and suppliers - Assure our customers economic success and
viability
- Example as Distributor of Paper / Clifford Paper
- Volume 700,000 tons enables purchasing
leverage and strong supplier relationships - Market Exposure
- Represent 46 paper companies (hundreds of paper
machines globally) - Work with 409 active customers
- As Service Provider / Available Resources
- Publishing Services Group
- Expert Sales / Customer Service Team
- Technology / Systems Support
5TRENDS
- 1990s
- Consolidation
- Reduce market fragmentation
- Followed examples automotive / airline
industries - Goals
- Increase market share
- Reduce operating cost / closures
- Influence market
- Foreign Ownership in North America
6EXAMPLES OF CONSOLIDATIONS SINCE 1990
Champion (St. Regis) Federal Paperboard Union
Camp Blandin Repap Kymmene Finnpap Consolidated
Niagra of Wisconsin Lake Superior Stora Enso St.
Marys West Linn (Simpson) Pasadena Mead
(Coated) Boise
IP
UPM
STORA ENSO
BELGRAVIA
NEW PAGE
7Success? Not in All Market Sectors
- Cost to purchase too high / ton
- i.e., Mills sold today are a fraction of price
10 years ago - Sale History
- Champion 2 mm tons (coated, gwd, FS)
6.2 billion 2,000 /ton - 1.1 mm tons (uncoated FS)
- Total 3.1 mm tons
- CMP Holdings 1.8 mm tons
1.4 million 777 /ton - Closures / efficiences not realized
- Market share gain did not result in market
control - Consolidation across grade categories not
effective. Examples - IP (uncoated FS, coated FS, coated gwd, SBS
board) - -Champion (uncoated FS, coated FS, coated gwd,
SCA) - -Union Camp (uncoated FS, SBS board)
- -Federal (SBS board)
- UPM-Kymmene
- -UPM / (uncoated FS, coated FS, coated gwd,
newsprint, specialties, SBS board, and others) - -Blandin / coated groundwood
- -Repap / coated groundwood
8TRENDS IN THE NEW MILLINEUM
EXAMPLE One Coated Mills Cost History 2001 to
2005
9Where is the Paper Market Today?
- Newsprint
- NA Capacity 15 million tons
- Imports approximately 2 of US consumption
- Trends
- Decline in readership and a migration of
advertising dollars to the internet - Pricing close to peak / Canadian mills still
losing money - Shut highest cost machines (or) shift to
value-added grades - Market Consolidation Bowater and Abitibi now
have 52 of market share in NA - Closures capacity down 10 over past 2 years
- Abitibi Kenora 265,000 tons
- Abitibi Stephenville 215,000 tons
- Abitibi Chandler, Quebec 110,000 tons
- Abitibi Iroquois Falls 50,000 tons
- Abitibi Sheldon, TX 472,000 tons
- Abitibi Grand Falls 70,000 tons
- Abitibi Port Alfred 400,000 tons
- Abitibi Tacoma, WA 45,000 tons
- Abitibi Alma Conversion to value-added
170,000 tons - Bowater thunder Bay 140,000 tons
Capacity Reduction Total 2,432,000 tons
10NEWSPRINT
Source RISI
Note Imports approx. 2 of US Apparent
Consumption
11NEWSPRINT
720
680
662
600
544
493
Source RISI
12Where is the Paper Market Today?
- Uncoated Freesheet
- NA Capacity 13.5 million tons
- Imports 13.2 of US Apparent Consumption
(source RISI) - Trends
- Lowest level since 1991
- Down 9 from 2004 to 2005
- 625,000 tons out in 2006
- Down 15 over past 5 years
- Continued reduction of 5 per year expected by
2008 - Surface enhanced paper alternative 570,m000 tons
- New Product Competition
- Abitibi 235,000 tons
- Bowater 165,000 tons
- Market Consolidation
- IP, Weyerhaeuser, GP, Boise, Domtar all
re-evaluation strategies
13Where is the Paper Market Today?
- Uncoated Freesheet (contd)
- Closures
- IP- Bastrop, LA 480,000 tons
- IP Pensacola, FL 150,000 tons
- IP Jay, ME 100,000 tons
- Domtar- Cornwall, Ontario 265,000 tons
- Domtar New Westminster, BC 50,000 tons
- Eastern Brewer Lincoln, ME 115,000 tons
- Georgia Pacific Camas, WA 65,000 tons
- Glatfelter Neenah, WI 124,000 tons
- Riverside Paper Applewon, WI 58,000 tons
- Smart Papers Park Falls, WI 120,000 tons
- Weyerhaeuser- Prince Albert, Sask 280,000
tons - Weyerhaeuser- Dryden Ontario 155,00 tons
- Capacity / Price
-
Capacity Reduction Total 1,962,000 tons
14UNCOATED FREESHEET
Source RISI
Note Imports approx. 13.2 of US Apparent
Consumption
15UNCOATED FREESHEET
901
813
799
709
658
622
Source RISI
16Where is the Paper Market Today?
- Uncoated Groundwood
- NA Capacity 5 million tons
- Imports not available. Reports merge (uncoated
groundwood SCA) - Trends
- Demand for uncoated groundwood specialty category
up 10 ytd. - Capacity is increasing 8.2 since 2003
- Katahdin re-start idle machine 185,000 tons
- Mills converting newsprint machines to hi-brite
- New product developments in surface enhanced
paper - New Products 570,000 tons
- Abitibi 335,000 tons / Alma conversion from
newsprint 255,000 tons - Bowater 165,000 tons / Calhoun conversion from
newsprint 100,000 tons - Weyerhaeuser (Norpac) 85,000
- Market Consolidation Bowater, Abitibi market
share has influence - Closures
- Abitibi Lufkin, TX 265,000 tons
- Beckorp (Newstech) Deferiet, NY 65,000
tons - Tembec St. Leonard-de-Portneuf 75,000 tons
17UNCOATED GROUNDWOOD (Groundwood Specialty)
Source RISI
Note Imports approx. ___ of US Apparent
Consumption
18UNCOATED GROUNDWOOD (Groundwood Specialty)
884
877
794
771
765
714
Source RISI
19Where is the Paper Market Today?
- SCA
- NA Capacity 2.7 million tons
- Imports 16 of NA demand (source PPPC)
- Trends
- Market Consolidation
- Closures
- Port Hawkesbury (temporary/lockout) 570,000
tons - Capacity / Price
-
20SUPERCALENDERED
Source PPPC
Note Imports approx. 16 of US Apparent
Consumption
21SUPERCALENDERED
845
788
769
713
675
Source PPPC
22Where is the Paper Market Today?
- Coated Groundwood
- NA Capacity 5 million tons
- Imports 28 of US Apparent Consumption (source
RISI) - Trends
- Market Consolidation
- Closures
- Blandin (3 4 machines) 135,000 tons
- Bowater Benton Harbor 47,000 tons
- Cascades Thunder Bay 40,000 tons
- IP Hudson / Corinth 59,000 tons
- Stora Wisconsin Rapids 60,000 tons
- Tembec St. Raymond 75,000 tons
- Extended shut-downs UPM Miramichi 450,000
tons
- Closures /European Tons
Close/Shift - UPM Voikka, Finland 44,000
Q3 2006 - Stora Corbehem, France 275,000 Q3
2006 - UPM Jamsankoski, Finland 120,000
2007
23COATED GROUNDWOOD
Source RISI
Note Imports approx. 28 of US Apparent
Consumption
24COATED GROUNDWOOD
1,070
1,072
1,020
986
824
826
Note Based upon 34 prices
Source RISI
25Where is the Paper Market Today?
- Coated Freesheet
- NA Capacity 5.2 million tons
- Imports 27 of US Apparent Consumption (source
RISI) - Trends
- Market Consolidation
- Closures
- Sappi - Muskegon, MI 116,000 tons
- Pasadena - Pasadena, TX 190,000 tons
- Domtar - Vancouver, BC 160,000 tons
- Cascades - Thunder Bay, Ontario 165,000 tons
- Capacity / Price
-
26FREESHEET COATED
Source RISI
Note Imports approx. 27 of US Apparent
Consumption
27FREESHEET COATED
996
996
944
944
913
913
868
868
778
778
749
749
Source RISI
28What Trends are Expected for Future?
- Unprecedented corporate strategic Review
- Divestitures
- Sale to private equity
29UNPRECEDENTED NEW STRATEGIES
- IP Break Up divest of non-core assets and
focus on strengths - Coated SC Printing Paper Division
- Sold to CMP Holdings (Apollo)
- Beverage Packaging Division
- To be sold
- Pine Bluff coated to stay
- New IP
- Uncoated Freesheet (26 market share)
- SBS Board (31 market share)
- GP realign to towel and tissue and building
materials - Sold 4 mills (Ashetown, AK Neekoosa, WI Port
Edwards, WI, Woodland, ME) to Domtar - Company purchased by private firm, Koch, March
2004 - Weyerhaeuser Under Review
- Rumors IP / Domtar / Boise
30OTHER TRENDS
- Divestiture / Reduce Debt
- Land Sales
- IP sold 5.1 million acres for 6.5 billion
- -85 of land holdings
- -Increase focused business improve return to
shareholdings - Private Equity
- St. Marys / West Linn / Pasadena Belgravia
- Boise Cascade (coated) / Mead (coated) New
Page (Cerberus) - St. Regis / Champion (coated) / IP (coated)
CMP Holding (Apollo)
31GLOBAL PERSPECTIVE
- U.S.
- Foreign investment stopped
- Sappi / Stora Enso / UPM
- Cost of operations
- Machine efficiency / freight / logistics
- Divestitures
- Land / non-core components
- Cord Realignment
- GP/ IP
- Asia
- Continued growth in capacity
- Foreign investment continues to enter
partnerships - Stora Enso / Metso / Sappi / UPM
- Pulp / fiber challenges
- World scrutiny / subsidies
32GLOBAL PERSPECTIVE
- Canada
- Currency concerns to US dollar
- Labor
- Cost of Operation
- Domtar / ChenMing (SBS)
33Supply Side / Cost Drivers / Currency
Source Oanda.com
Note W/O 6/12/06 CAD
34GLOBAL PERSPECTIVE
- Europe
- Currency concerns to US dollar
- Continued closures
- Investments in Asia
- Reevaluate NA ownership / operation
35Supply Side / Cost Drivers / Currency
Source Oanda.com
Note W/O 6/12/06 Euro
36CLIFFORD PAPER PERSPECTIVE
- Customer demand will remain okay
- Supply will be reduced in places change
dramatically - Costs will stay high therefore, price increase
pressure remains - Postal / distribution cost will increase
- Global influences will be greater
37Next Steps to Better Manage Your Paper Future
- Keep aware of paper market changes
- Plan on reduced supply capacity and pricing
pressures - Evaluate supply channel options pros /cons
/trust comfort - Select supplier that best delivers on an everyday
basis - Logical and thorough analysis of supply options
- Alternatives
- Sweet Spot Analysis
- Logistics
- Confidence Trust
- Appropriate customer service support
- Financial stability
- Industry integrity
- Right product, right place, right time, right
price - If you need any more information on how to go
about finding the best channel to procure paper,
dont hesitate to email me at cclifford_at_cliffordpa
per.com or call me at 201-934-5115 or visit our
website at www.CliffordPaper.com.