Teen Cuisine

1
Teen Cuisine

• Hot Tips on Making Nutrition Cool for Adolescents

Susan Allen - Oklahoma Beef Council
2
Marketing Nutrition to Millennials

• What 10 to 25 year olds want and need from food
  and physical activity

3
Objectives

• Define the Millennial Generation
• Describe the health, nutrition, and fitness
  concerns facing Millennials
• Discuss strategies for marketing nutrition and
  fitness to Millennial

4
Who are the Millennials?

• Formerly known as Gen Y
• Born between 1980 and 1998
• . . . a bunch of bright, concerned, connected
  and technologically savvy kids that work and play
  well with others.

5
You know you are a Millennial, if

• you have always had an answering machine.
• bottle caps have always been plastic and twist
  off.
• youve always had cable, MTV and remote
  controls.
• Jay Leno has always been on the Tonight Show.
• youve never used a typewriter and computers
  have always fit into backpacks.
• you have always had an answering machine.

6
You know you are a Millennial, if

• bottle caps have always been plastic and twist
  off.
• youve always had cable, MTV and remote
  controls.
• Jay Leno has always been on the Tonight Show.
• youve never used a typewriter and computers
  have always fit into backpacks.
• youve always had at least one PIN.
• stores have always had a scanner at the
  checkout.
• popcorn has always been made in the microwave.
• you believe Alabama, Boston, and Chicago are
  places not bands.

7
What are Millennial food and fitness issues?

• Overweight
• Overfed, but undernourished
• Sedentary
• Chronic diseases
• Eating disorders

8
Overweight in the USA

• 2/3 of American adults
• 1/3 of American kids
• Growing problem
• Overweight, yet undernourished

9
Portion Distortion
10
Sedentary

• Less PE in school
• More screen time
• 14 of teens report NO physical activity
• According to one study, 50 of children and teens
  eat - some constantly when playing video games
  or using the computer, or doing homework

11
Chronic diseases

• Diabetes
• Type 2 diabetes in younger and younger people
• 1 of every 3 children born in 2000 will have
  diabetes
• College students
• 27 percent overweight
• 6 percent had pre-diabetes
• 10 percent had elevated cholesterol or low HDL
  levels

12
Eating Disorders

• The number 1 magic wish for young girls age 11 to
  17 is to be thinner.
• Eating disorders are also epidemic
• Estimates 7 to 11 million Americans
• 10 of high school senior girls

13
(No Transcript)
14
Solutions

• Family
• Pre-School
• Schools
• Community
• Health Care
• Industry

Schools
Community
FCCLA
15
Solutions for High-Energy Health

• Power Foods
• Power Moves

16
2005 Dietary Guidelines

• Make smart choices from every food group
• Balance your food and physical activity
• Get the most nutrition from your calories

17
Power Foods

• Naturally Nutient Rich
• Beauty from the inside out
• Healthy weight forever
• High-energy health
• Strong bodies, strong brains

18
Natures great tasting multi-vitamin
Beef is an Excellent Source of these nutrients
Beef is an Good Source of these nutrients
19
More power on your plate
20
Whole Grains
21
Fruits and Veggies
22
Lean Protein
23
Lean Protein
24
Lean Protein
25
Low-Fat Dairy
26
Power Moves
27
Power Fluids
28
How can we market to Millennials?

• Five Rules
• Be honest
• Be funny
• Be clear
• Show and tell
• Dont try too hard

29
Some other rules . . .

• Use the wired and wireless world
• Use music
• Use humor
• Use your heart

30
The Reality of Weight Management

• How can dieting make me fat?
• Dieting can slow your metabolism down
• Its hard to stay on diets for very long
• Repeated diets can change your food preferences
• 1 Weight Control Secret

Move
Move
Move
31
The Reality of Weight Management

• 6 dangers of FAD diet
• Rapid weight loss
• Hazardous ingredients
• Magic foods
• Rigid menus
• Bizarre restrictions
• No need to exercise

• Dump diets and eat smarter!
• Eat Early
• Eat Regularly
• Eat Protein
• Eat Dairy
• Eat Half

32
Select Super Tasty Smart Snacks

• Teens feel better when they eat smart snacks
  every day.
• Helps with weight control, sports performance,
  and all-day energy levels
• To snack or not to snack?
• Check your hunger level.
• Instead of hunger, are you board, angry, lonely,
  anxious?
• Are you thirsty rather than hungry?
• Balanced snacks need protein carbs

33
Select Super Tasty Smart Snacks

• Fabulous Fruit
• Fresh, frozen, canned or dried, theyre all sweet
  and nutritious
• Vigorous Veggies
• Fresh crunchy colorful veggies
• Power Proteins
• Roast beef roll ups, peanut butter parfaits,
  yogurt smoothies

34
Right-Sizing Your Portions

• Theres no need to cut out your favorite foods.
  With smaller portions, you can enjoy food and a
  healthy weight too!

35
Right-Sizing Your Portions

• Check labels, many packages contain multiple
  portions
• Use small-sized plates and bowls and skinny
  glasses
• Never eat out of package or bah
• Measure portions
• Eat half
• Eat regularly
• Share

36
Look your best

• The food choices you make affect your looks
• Hair
• Skin
• Teeth
• Posture
• And more

37
Got Good Grades?

• Did you know . . .
• Teens who . . .
• eat breakfast score better on tests
• get enough iron score better on tests
• are hungry get lower test scores than their peers
  who are well-nourished
• are physically active do better in school
• Pumping Iron for your Brain
• Beef is the 1 natural source of iron for
  Americans

38
Good News for Fast Food

• Fast food chains have made tasty changes to help
  you eat right
• How can I eat fast and healthy?
• Say NO thanks to combo or value meal deals
• Swap super-size for regular size
• Substitute milk, water or 100 juice for soft
  drinks
• 2 sneaky cheap drive-thru ideas
• Kiddie-size
• Share

39
What ARE my best options in the fast food lane?

• There are tasty, healthy items EVERYWHERE
• Arbys
• Regular Roast Beef (350 calories)
• Burger King
• Whopper Junior hold the may0 (310 calories)
• Taco Bell
• Grilled Steak Soft Tacos (340 calories for 2)
• Wendys
• Junior Hamburger (270 calories)

40
More ideas

• The Amazing Benefits of Breakfast
• Best Beverage Bets
• Move Toward a Positive Body Image
• Does the Media Influence You?
• Taking a Look at Dietary Supplements
• Fuel Yourself for Sports

41
Resource Roundup

• www.oklabeef.org
• www.beefnutrition.org
• www.beefitswhatsfordinner.com
• www.zip4tweens.com
• www.teachfree.com
• www.nationaldairycouncil.org
• www.opi.state.mt.us/health/fit.html
• www.foodprocessing.com/articles/2006/096.html
• www.teenresearch.com

42
Review

• Define the Millennial Generation
• Describe the health, nutrition, and fitness
  concerns facing Millennials
• Discuss strategies for marketing nutrition and
  fitness to Millennial

43
Enjoy

• Eating well is one of lifes greatest
  pleasures.
• - Julia Child

44
Questions?