PepsiCola

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Pepsi-Cola
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A Focus for Youth 1958

• Be sociable, have a Pepsi

• The new slogan helps Pepsi identify itself with a
  younger audience.
• They introduce a new swirl designed bottle

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Youth A State of Mind?

• Now its Pepsi, for those who think young

The new slogan now takes Pepsi further into a
focus on youth, by making adults feel younger.
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Pepsi Generation

• Come alive, youre in the Pepsi Generation

• Pepsi now decides to take advantage of the
  post-war baby boom.
• Pepsi is now recognized as a social status more
  than a soft-drink.

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Let the Consumers Decide 1967

• Taste that beats the others cold. Pepsi pours
  it on.

• Testing shows that consumers choose Pepsi over
  the competition when chilled.
• More focus on the product campaign still remains
  energetic.

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1973 A New Look

• Join the Pepsi People, Feelin Free

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Pepsi The Choice of a New Generation

• The New Generation campaign earns more than 58
  advertising awards.
• Pepsi re-enters Times Square with 850 billboard
  displaying Americas Choice.
• Pepsi signs Michael Jackson to star in two
  commercials.

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A Move Into the 90s

• 1990 brings a new logo
• Only the eighth in 93 years

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GeneratioNext

• In 1997 Pepsi announces a new campaign that is
  about everything that is young and fresh, a
  celebration of the creative spirit. It is about
  the kind of attitude that challenges the norm
  with new ideas at every step of the way.

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Globalization 2000

• Consumers Cola Choice
• 30 markets tested
• Pepsi Challenge
• www.pepsi.com
• Pepsi Points
• www.pepsistuff.com
• Sharika Represents Columbia

Last, but not least
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The End