Ready, AIM, Fire Delivering a Winning Presentation

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Ready, AIM, Fire!Delivering a Winning
Presentation

• Rhonda A. Syler, PhD
• Assistant Professor of Management, MIS
• University of Arkansas at Little Rock

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Agenda

• Presentation Strategy
• Audience Analysis
• Intent
• Message
• PowerPoint Tips
• Presentation Polish
• Considering the non-verbal message
• Controlling nerves

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PRESENTATION STRATEGY

• DONT dive right into the content of your
  presentation!
• Thats like saying
• READY FIRE!
• Without taking AIM first!

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You must first take AIM!

• Analyze Your Audience
• Clearly Identify the Intent of Your Presentation
• Make your Message Stick

Intent
AIM
Message
Audience
Munter, M. Russell, L. (2002). Guide to
Presentations. Prentice Hall NJ.
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PRESENTATION STRATEGY

• FIRST.
• Analyze Your Audience

Intent
AIM
Audience
Message
Munter, M. Russell, L. (2002). Guide to
Presentations. Prentice Hall NJ.
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A Analyze Your Audience

• KNOW WHO THEY ARE
• Size
• Work experience
• Level of Education
• Other Demographics age, gender, race, culture,
  political affiliation
• What is their familiarity with the jargon?

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A Analyze Your Audience

• Discovering WHO they are.
• Gather secondary data (e.g., rosters,
  registrations).
• ASK them talk to people who will actually be in
  the audience.
• Talk to people who know the audience.
• Visit groups or talk to people with similar
  characteristics (e.g., ROTARY ).

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A Analyze Your Audience

• KEY DECISION-MAKERS
• Identify who has direct power or influence
• Find out what makes them tick
• Are they for or against your idea
• Tailor your message accordingly
• DONT IGNORE THE SECONDARY AUDIENCE
• Who else might hear or see this?
• How will they react?
• Is any information confidential?

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A Analyze Your Audience

• What do they know expect?
• What do they know about you? Do they consider you
  an expert?
• How is your credibility with that audience?
• What are their expectations
• Format of presentation
• Time
• Formality
• What do they feel?
• Are they interested in your topic? If so, how
  interested?
• What is their attitude toward your topic?

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PRESENTATION STRATEGY
Next Know your PURPOSE
Intent
AIM
Message
Audience
Munter, M. Russell, L. (2002). Guide to
Presentations. Prentice Hall NJ.
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I Determine Your Purpose (Intent)

• Determine General Purpose
• INFORM
• PERSUADE
• ENTERTAIN
• Develop Specific Purpose
• To explain how to give a speech
• Outline the Presentation Objective
• As a result of my presentation, the audience will
  gain a clear understanding of how to develop a
  presentation strategy, how to design their
  presentation and how to add the final polishing
  touches to their presentations.

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I Determine Your Purpose (Intent)

• Once youve determined purpose objective
• Critique your Objective Is it
• Specific
• Measurable
• Audience-centered
• Refer to Audience Analysis Insight is your
  objective
• Attainable
• Worthwhile

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PRESENTATION STRATEGY

• Finally. Create a memorable message!

Intent
AIM
Audience
Message
Munter, M. Russell, L. (2002). Guide to
Presentations. Prentice Hall NJ.
14
Make Your Message Stick

• If we choose to present, remember
• People only remember
• a small portion of what is said.

AUDIENCE MEMORY CURVE
HIGH
Retention
LOW
BEGINNING of Presentation
END of Presentation
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Make Your Message Stick

• Tell them what youre going to tell them
• TELL THEM
• Tell them what you told them!

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INTRODUCTIONS R Critical!

• Prepare an effective opening
• Set the stage
• Grab their attention
• Paint a vivid picture
• Ask a question
• Share a startling story
• Provide the audience benefits for listening
• Use humor with caution
• Include a preview
• State your main points clearly

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CONCLUSIONS R Remembered

• Prepare an effective closing
• DONT be abrupt!!
• Summarize your main points
• Leave them with something memorable

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Make Your Message Stick

• Other tips for retention
• Limit it to 3 to 5 key points
• Include a preview
• Use transitions
• Use repetition
• Flag information if you only remember one thing
  today.
• Throw in the unexpected (humor, audio/video)
• Involve the audience

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VISUALS Help it Stick!

• Before Using Visuals Analyze CONSTRAINTS
• Audience size
• Audience expectations
• Equipment availability
• Accessibility to outlets, etc.
• Room size
• Lighting
• Furniture arrangement of furniture
• Audio

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Designing Your Visuals

• Use visuals, but dont over use them
• Make sure they represent what you intend for them
  to represent
• Clearly label charts, figures, tables, etc.
• Use color with a purpose
• Use fonts large enough to be seen
• Dont crowd or make it overly busy

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Using POWERPOINT for Your Presentations
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Presentation Dos Donts

• DO pick a background (slide layout) that is
  appropriate
• DO use bullets
• DO use visuals, as appropriate
• DO make it visually appealing
• DO make it easy to read be consistent in your
  formatting
• DO create logical transitions
• DO insert blank slides when you know you will
  pause

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Presentation Dos Donts

• DONT make it too busy
• DONT be wordy
• DONT use visuals or animation just for the sake
  of it (Spy Kids III arrgggg!)
• DONT use dark colored text on dark backgrounds
• DONT end abruptly

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PowerPoint Features

• Ability to hyperlink to other pages in the
  presentation, web sites, files, etc.
• Ability to create builds for more effective
  presentations
• Ability to add graphics, pictures, video, and
  audio easily
• Ability to PACK GO!

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PRESENTATION POLISH

• Understand NON-VERBAL Communication!!
• Get Control of your Nerves!

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Understanding Non-Verbal Communication

• Non-verbals say more!!
• Begin practicing analyze your Non-verbal
  tendencies
• Stance movement
• Gestures
• Eye contact
• Facial expression
• Vocal Traits
• Volume Rate Inflection Enunciation
  Fillers

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Understanding Non-Verbal Communication

• IMPROVE your non-verbal delivery
• PRACTICE!!
• Speak from an outline (PPT)
• PRACTICE!!
• Check your timing
• Watch yourself in the mirror or video
• PRACTICE!!
• Familiarize yourself with equipment, visuals,
  room, etc.

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Controlling Your Nerves

• Be Audience-Centered
• Be Prepared
• The 6 Ps ---
• Proper Prior Planning
• Prevents Poor Performance!
• If youre prepared. You will be more confident.
  More confidence less nerves!

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Controlling Your Nerves

• Identify your nervous symptoms
• Techniques to calm nerves
• Exercise
• Breathing exercises
• Progressive relaxation exercises
• Stretching/relaxing specific areas
• Think positive!!
• Self talk pep talk
• Visual a calm scene
• Connect with your audience

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Controlling Your Nerves

• Tips for keeping your voice clear.
• Get a good nights sleep get up early
• Take a hot shower
• AVOID milk
• Drink warm liquids (but avoid caffeine)
• Hum
• Breathe deeply
• Drink tap water (not cold!)

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In Summary

• Develop your strategy based on audience analysis
  and intent FIRST
• Compose your presentation to be memorable
• Add visuals
• Add practice, practice, practice to refine
  non-verbal delivery and calm your nerves
• Questions?

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References
Gardner, T. (1998). http//www.tengrrl.com/tens/01
3.shtml
Munter, M. Russell, L. (2002). Guide to
Presentations. Prentice Hall NJ.