Paradigm and Syntagm

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Paradigm and Syntagm
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Paradigm
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Paradigm to Syntagm
SYNTAGM
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Texts and Paradigms

• When someone makes a text, an advert or leaflet
  or magazine cover, they design it according to
  the conventions of that text e.g layout
  conventions, image conventions.
• Paradigm of Images for magazine cover

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Genre and Conventions

• Each of those conventions has a set (or paradigm)
  of possibilities which are suitable for that
  genre or type of text.

Which one of these images would not be suitable
for a womans magazine cover? Why? So these
two images would not be a paradigm for magazine
covers
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Guess the Paradigms

• Verbal
• Non-verbal
• Visual

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Guess the Paradigms

• Verbal
• Non-verbal
• Visual

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Guess the Paradigms

• Verbal
• Non-verbal
• Visual

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Guess the Paradigm

• Verbal
• Visual
• Non-verbal