Advertising Control of Program

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Advertising Control of Program

• There will be no material in any of our programs
  which could in any way further the concept of
  business as cold, ruthless, and lacking all
  sentiment or spiritual motivation.
• Procter Gamble

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Advertising Sensibilities

• Sports Illustrated lost more than 1 million in
  golf ball ads after doing a story on lesbian golf
  fans at the Dinah Shore tournament in Palm
  Springs.
• "In an effort to avoid potential conflicts, it is
  required that Chrysler Corporation be alerted in
  advance of any and all editorial content that
  encompasses sexual, political, social issues or
  any editorial that might be construed as
  provocative or offensive."
• Young Rubicam "considers antisocial or in bad
  taste,"
• Ameritech spokesperson said the company steer
  clear of "anything controversial."

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Managing the Media Hong Kong the World
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