Information you need to know

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Advertising

• Information you need to know
• Project by Jannel and Brianne

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Definition Of Advertising

• Advertising is when a company is trying to get
  people to by their product or to promote their
  cause. They find ways to attract people through
  their advertisings.
• The companies advertise by putting their logos
  and slogans on TV or billboards on buses and
  other places. They hope that the people who will
  be most profitable to their company or
  organization will see their ad.

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What's Propaganda?

• Propaganda manipulates the truth to promote their
  cause.
• Companies stretch the truth and they also find
  loop holes.

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Who? and How? Advertising Targets..

• Age Age wise advertising targets the 18 - 49
  year old, because they are more likely to buy the
  product and have more money.
• Who? Advertising targets the group who will be
  most profitable to the organization like selling
  candy to kids.
• How? By offering them the things that they are
  interested in or what they want.

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Common Techniques and what they are

• Some of these techniques are
• Ideal Kids They choose perfect kids and a little
  bit older than what the age is for their product
  they are selling.

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More Techniques....

• Life-Like Settings The product on the commercial
  is in a real life setting. Like a real plane in
  the air. The advertising company will show a toy
  plane doing the same thing as a real plane, but
  its not going to do that when you buy it.

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More Techniques....

• Cute Celebrities Shows you cute things so you
  can identify them now or in the future. For
  example when kids get to be older theyll see the
  Joe Cool camel and then theyll think of
  cigarettes.

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More Techniques....

• Star Power Celebrities tell you what to eat, or
  wear, or whats cool, but the celebrity is paid ,
  so theyll say what the marketers want them to.

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More Techniques....

• Heart Strings The commercial makes you feel
  good, and it draws you into the advertisement.

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More Techniques....

• Amazing Toys The commercial is selling a toy but
  they exaggerate the abilities of the toy.

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More Techniques....

• Sounds Good When the commercials have good music
  and interesting backgrounds, people become more
  interested in the product. Like the McDonalds
  commercial, they have a song by Justin
  Timberlake, so the people who are listening to
  him are saying to them selves, hey he is cool,
  so McDonalds must be cool too!

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More Techniques....

• Selective Editing This is when companies are
  advertising a toy or product. For example, a
  baseball bat. The ad shows a person hitting a
  home run every time with this bat, but thats
  obviously not going to happen.

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More Techniques....

• Family Fun Shows the product as if it brings
  your family together or makes them happier.

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More Techniques....

• Excitement! On the commercials the people have
  really happy faces, so the people that are going
  to buy the toy must think that the toy will never
  be boring.

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More Techniques....

• Cartoon Characters Cartoon characters make kids
  want to look at the commercials and since there
  is a cartoon kids more likely to buy the product.

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More Techniques....

• Weasel Words Weasel words are words that the
  people are trying to sell the product and make
  their product look better then there competitors.
  Some words are Part of the taste of real
  Natural New Better tasting Because we care.

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More Techniques....

• Scale A scale is when a company makes there
  product look a different size then it actually
  is. (Bigger/smaller)

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More Techniques....

• Putdowns A putdown is when a company tries to
  insult its competitors product to make theirs
  look the best.

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More Techniques....

• Omission Omission is when the advertisers of
  the product arent telling you the full truth of
  the product that they want you to buy. For
  instance a Pop Tart says A part of this
  balanced breakfast.

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More Techniques....

• Facts and Figures Facts and figures is when you
  use facts and statistics to boost your products
  in the market.

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More Techniques....

• Repetition Some companies think that if their
  name of what they are selling is playing its
  name over and over again they will be more likely
  to buy it
• Ex the commercial might be repeated over and
  over again.

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More Techniques....

• Are you cool enough? This means that in the
  commercial if you dont buy or use their product
  they try to make you think that you are not cool
  enough, but if you buy the product you are.

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More Techniques....

• Bandwagon Bandwagon means that since everybody
  is buying the product, why shouldnt you?

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Juicy Fruit

• Product Juicy Fruit
• Juicy Fruit has been number 1 gum in America for
  over 100 years.
• Techniques used
• - Are you cool enough?
• - Sounds good
• Weasel words
• Scale

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Length of commercials

• An average commercial lasts about 30 seconds.
  Here is an example of a 30 second commercial
• Batman

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Product Placement

• Product placement is when companies pay the
  producers or singers to have their product put
  into a movie show or music video.
• Example 50 Cent and Reebok

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Credits

• We would like to thank
• www.google.ca
• www.juicyfruit.com
• www.yesnet.yk.ca/schools/wes/webquests_themes/medi
  a_sofie/process.html
• www.tms.org/pubs/journals/JOM/0212/Roncone-0212.ht
  ml

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Credits

• www.verunne.net/stolen.gif
• www.marilungo.com/animaz.htm
• www.wholesalemedals.com/stock_catalog.php?Category
  ID2
• www.epa.gov/superfund/students/clas_act/haz-ed/act
  09.htm
• www.smiling-faces.com/php/moresmilies.php?_subpag
  eid4charBoffset26windowsize25

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Credits

• www.augustachronicle.com/stories/092299/fea_095-59
  80.000.shtml
• www.scripps.edu/vtsui/cartoon.html
• www.nist.gov/public_affairs/licweb/lookinside.htm
• www.cover.rodesign.ee/index.php?imageID1221
• www.collectorsconnection.com/fisher.htm
• www.luc.edu/faculty/jreymon/

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Credits

• www.clear.msu.edu16080/dennie/clipart/cute.gif
• www.mouseinahousedesign.com/portfolio-logos1.html
• www.host45.hrwebservices.net/suspended.page/
• www.trainingforiso9000.com/monthsale.html
• www.scrubsystem.com/letter.html
• www.blacksnail.com/images/poptart.jpg
• www.m5industries.com/html/portfolio/leapfrog/leapf
  rog21.htm

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Credits

• www.upoc.com/corp/clients/clients-carriers.html
• www.drawshop.com/examples/colour20mascot20logo2
  0graphics20of20nasty20ogly20pig20with20cool
  20sunglass.jpg
• www.karbafoo.com/images/followers.jpg
• www.7daynet.com/
• For all of their pictures we used on this
  PowerPoint presentation.
• THANKS