February 1, 2006

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Convergence Marketing
February 1, 2006 www.brogan.com
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Why Convergence Marketing?

• Helps you make sense of ever increasing, costly
  communications choices.
• Identifies the right blend of traditional,
  digital and guerilla marketing methods to build
  your business and your brand.
• Makes sure every communication is driving the
  same set of business objectives.
• Ensures your marketing investment returns results.

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What is so different about Convergence Marketing?

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• Consistency across all mediums. Many people
• say itfew have the discipline to do it.
• Consistency saves you money and makes you
• money by making it easier for your clients to
• remember you.
•  

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Convergence Marketing

• It is not
• an ad
• a campaign
• a logo

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Convergence Marketing
PRIZM-based Marketing Planning
Digital Services Products
Advertising Services
Convergence Marketing
Customer Loyalty Programs
Public Relations Services
Publications
Naming Corporate ID
PRIZM-based Media Buying
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Convergence Marketing Process

• DISCOVERY what your audiences want and how you
• and your competitors are positioned in capability
  and
• marketability to respond. We create a plan to
  maximize
• your strengths and exploit your competitors
• weaknesses through marketing communications.
• BUILD or rebuild the necessary digital marketing
• assets while creating complementary traditional
• marketing tools.

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Convergence Marketing Process

• IMPLEMENT the plan using the traditional and
  digital
• tools.
• CONTINUALLY monitor and evaluate the
• effectiveness, continually manage the
  relationship with
• your customer, and refine the tools as we go.

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Convergence Marketing at Work

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Convergence Marketing at Work

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Convergence Marketing At Work
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Convergence Marketing At Work
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Convergence Marketing At Work