Presentation of the Russian version of Riding the Waves of Culture by Fons Trompenaars

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How to integrate the cultural aspect in your
business?

• Presentation of the Russian version of Riding
  the Waves of Culture by Fons Trompenaars
• June17, 2005
• Jérôme Dumetz

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What is Cross-Cultural Management?
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Going beyond Stereotypes
Late
Strict
Obedient
Authoritarian
Greedy
Conspiration Theories
impolite
Lazy
Condescendant
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Cultures vary in their solutions to common
problems

• With People

• With Time

• Towards the environment

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The cultural Matrioshka
Artifacts
Norms Values
Basic Assumptions
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Fons Trompenaars

• Franco-Dutch
• Started his researches at Shell
• Director of THT Consulting with Charles
  Hampden-Turner
• One of the world  Gurus 
• Many books published
• The 7 dimensions

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The 7 Dimensions How to reconcile cultures?

• Universalism / Particularism
• Individualism / Collectivism
• Affective / Neutral
• Level of engagement (diffuse / specific)
• Status Ascribed / Achieved
• How do we manage Time
• How do we relate to Nature

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There are cultural differences...

• Between countries
• Between companies
• Between companies departments

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Universalism / Particularism

• Respect for a Golden Rule
• Or personal relationships?

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Individualism / Collectivism

• What comes first The group or the individual?

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Affective / Neutral

• Affective Subjective
• Neutral Objective

After work, the Boss remains the Boss or becomes
 John ?
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Diffuse / Specific
Public
Private
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Status Ascribed / Achieved

• Who you ARE or what you DO ?
• How we value people
• Age, gender, origin, diplomas, etc
• Achievement, success, actions

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Status Ascribed / Achieved
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Polychronic / Monochromic
Time
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Past, Present, Future
Time
France
Russia
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How do we relate to Nature?
Master of your destiny / Fatalist
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Corporate Cultures
Egalitarian
Fulfillment-oriented Culture
Project-oriented Culture
GUIDED MISSILE
INCUBATOR
Person
Task
EIFFEL TOWER
FAMILY
Power-oriented Culture
Role-oriented Culture
Hierarchical
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Consequences in HRM

• Management style
• Power orientation
• Source of cohesion
• Principle of control
• Guiding star
• Definition of Excellence
• Attract, retain and motivate talent
• Reward staff
• Assess improvement
• Develop staff and leaders
• Effect change
• Use money

Egalitarian
GUIDED MISSILE
INCUBATOR
Task
Person
EIFFEL TOWER
FAMILY
Hierarchical
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Do as Romans...

• But Rome does not exist anymore...
• Think locally, Act locally

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How to reconcile cultures in your company?

• By reading this book
• In being alert towards cultural differences
• In being aware of your own culture
• In participating in simulation games
• In organising cross-cultural trainings

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Questions?

• Merci
• Thank you
• ???????

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Further information...

• www.clamart.net/cross-culture
• jerome_at_clamart.net

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