Google Updates

1
Why google making changes, so frequently?

• This is the major question which comes first when
  we listened about any google update. Why google
  making these changes? why is it providing updates
  so fastly? so many other questions clicked in our
  mind.

2

• As the competition is increasing day by day in
  every field. Everyone wants accurate results to
  his/her query. As Google is observing all the
  activities either it is regarding queries or
  anything else. So many search engines are there
  which can respond to our searching. Google wants
  to be best by avoiding all spamming and unwanted
  results. So many sites are there which apart from
  giving you results mainly focus on its own
  promotion by giving images and other ads on our
  content and also by inserting outbound links.
  Definitely, results in spam.

3
About Google Updates - 2013

• If we talk about google updates so many minor
  updates took place after every 15-20 days or a a
  month but the major algorithm updates are panda,
  penguin and hummingbird. Which really affects our
  business and makes our presence on google again
  and again. Google is giving these updates so
  fastly to give better search results which will
  improve google quality also. Because nobody will
  prefer to switch on any other search engine if
  get results through google.

4
Google Panda

• Google announced a panda refresh on January 22,
  2013 making this version 24. It was not that
  significant. It was just a softer update as it
  didnt hit so many english queries. As Google
  Panda is all about content so our content should
  be unique and also it must be quality content
  which attracts users.

5
Google Panda 25

• After the hit of 24 Panda update, google gave
  confirmation to a next panda update known as
  panda 25(on march 14, 2013). Again it was about
  spammy content and its duplicacy. After this
  update Matt Cutts (head of google web spam)
  announced panda updates would be less noticeable
  in future.

6
Google Domain Clustering May 21, 2013

• Matt Cutts told as google came to know about the
  feedback of so many people that as they go down
  deep till 3 pages there is a cluster of several
  results from one domain. Google made these
  changes to remove those crowded results. e.g when
  you perform a site search against a domain.
  Itll limit the results to 3 pages and show
  between 28 and 30 results before it gives you the
  omitted results statement. The omitted results
  would be there after 30.

7

• This is a new change that appears to be tied to
  anti-clustering of domains by using filter
  parameter. The filtering appears to be controlled
  by the omit results filter parameter filter
  with a setting of 1 or 0. As you click on safe
  search mode filter gets activated by default and
  you wont find any omitted results anymore. As
  you switch off from that safe search again it
  will show filter0. Previously google was
  handling query till upto 3 pages only but now it
  shows more results even for heavy sites like
  tumblr.com.

8
Penguin 4 Spam Fighting

• Google says is a new generation of tech that sho
  Webmasters and SEOs expect major changes to the
  search results. Matt specifically said that 2.3
  of English queries will be noticeably impacted by
  this update. As it impacted more webmasters so
  google announced it as penguin 2.0.

9
Steps to come out!!

• The new algorithms punish black hat SEO which
  refers to unethical or unsavory tactics that a
  site may use to try to boost its Google ranking.
• This may include buying links, scraping content
  from other webpages, or overloading the site with
  keywords and ads.
• Its also important that this content has some
  substance to it, and is high quality. Quickly
  throwing an article or blog together doesnt
  count providing the reader with useful
  information does.

10

• Avoid writing titles and descriptions that are
  duplicates
• Create natural links to your site
• Apart from your site content its important that
  the press releases, blogs, articles, and other
  content you develop has real meaning and purpose.
  
• Avoid all sorts of webspam techniques every day,
  from keyword stuffing to link schemes .
• Avoid Large-scale article marketing with
  keyword-rich anchor text links

11
Unnatural Links

• Text advertisements that pass Page Rank.
• Links with optimized anchor text in articles or
  press releases.
• Low-quality directory or bookmark site links.
• Blog links that come from spam sites or posts
  that are not relevant to your niche.
• Avoid using automated bookmarking software.

12
Google Panda Update The "Softer" Panda
Algorithm(July18,2013)

• As Google has now slowed the Panda rollout to
  happen over several days and we also know Google
  will not confirm Panda updates anymore. We also
  know that Google wanted to soften the Panda
  algorithm a bit. The implication was that this
  was algorithmic and may have "softened" some
  previous Panda penalties.

13
Knowledge Graph Expansion July 19, 2013

• The Knowledge Graph enables you to search for
  things, people or places that Google knows
  aboutlandmarks, celebrities, cities, sports
  teams, buildings, geographical features, movies,
  celestial objects, works of art and moreand
  instantly get information thats relevant to your
  query.
• The Knowledge Graphwhich will enable us to make
  search more intelligent. Mainly it used
  wikipedia for detail purpose.

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In-depth Articles August 6, 2013

• Users often turn to Google to answer a quick
  question, but research suggests that up to 10 of
  users daily information needs involve learning
  about a broad topic. Thats why today were this
  new search results came into existence known as
  in-depth-articles.
• These results are ranked algorithmically based on
  many signals that look for high-quality, in-depth
  content. You can help our algorithms understand
  your pages better by following these
  recommendations
• Provide authorship markup(Link to your google
  profile.)
• relnext and relprev for paginated articles
  (also watch out for common relcanonical
  mistakes), ADD- rel"canonical in ltheadgttag.
• Provide information about your organizations
  logo,and of course, create compelling in-depth
  content.

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Other Points Example

• Schema.org Article markup
• Restricted Content First Click Free
• http//www.example.com/article-part1.html
  http//www.example.com/article-part2.html
  http//www.example.com/article-part3.html
  http//www.example.com/article-part4.html
• rel"prev" and rel"next" act as hints to Google,
  not absolute directives.

17
Hummingbird August 20, 2013

• Google has a new search algorithm, the system it
  uses to sort through all the information it has
  when you search and come back with answers. Its
  called Hummingbird .Basically based on algorith
  of search.
• Q. Whats a search algorithm?
• Google uses to sort through the billions of web
  pages and other information it has, in order to
  return what it believes are the best answers.

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• Whats Hummingbird?
• Its the name of the new search algorithm that
  Google is using, one that Google says should
  return better results. We can compare it to
  caffeine update of 2010.which gave us 50 fresh
  results. Conversational search is one of the
  biggest examples Google gave. People, when
  speaking searches, may find it more useful to
  have a conversation.

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Does this mean SEO is dead?

• No, SEO is not yet again dead. In fact, Googles
  saying theres nothing new or different SEOs or
  publishers need to worry about. Guidance remains
  the same, it says have original, high-quality
  content. Signals that have been important in the
  past remain important Hummingbird just allows
  Google to process them in new and hopefully
  better ways.
• Hummingbird is all about to give preference to
  our whole query not a particular word.

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The Periodic Table Of SEO Success Factors
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Penguin 2.1 (5) October 4, 2013

• The fifth confirmed release of Googles Penguin
  spam fighting algorithm is live. That makes it
  Penguin 5 by our count. But since this Penguin
  update is using a slightly improved version of
  Googles Penguin 2? second-generation
  technology, Google itself is calling it Penguin
  2.1.
• How Can You Recover?
• One of the most difficult things with this update
  is telling people how to recover. Anyone hit by
  Penguin was deemed to be spamming Google.