What is google Panda Update - PowerPoint PPT Presentation

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What is google Panda Update

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Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites",and return higher-quality sites near the top of the search results. Google Panda affects the ranking of an entire site or a specific section rather than just the individual pages on a site. – PowerPoint PPT presentation

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Title: What is google Panda Update


1
What is Google Panda Update?
www.seosailor.com
2
Google Panda is a change to Google's search
results ranking algorithm that was first released
in February 2011. The change aimed to lower the
rank of "low-quality sites" or "thin sites "and
return higher-quality sites near the top of the
search results. Google Panda affects the ranking
of an entire site or a specific section rather
than just the individual pages on a site.
www.seosailor.com
3
Total Google Panda updates from 2011 to current
  • Panda 1.0 February 24, 2011
  • Panda 2.0 April 11, 2011
  • Panda 2.1 - May 9, 2011
  • Panda 2.2 June 18, 2011
  • Panda 2.3 July 22, 2011
  • Panda 2.4 August 2011
  • Panda 2.5 Sept. 28, 2011
  • Panda 3.0 October 2011
  • Panda 3.1 November 18, 2011

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4
  • Top Heavy Update January 19, 2012
  • Panda 3.2 January 25, 2012
  • Panda 3.3 February 27, 2012
  • Google Venice February 27, 2012
  • Matt Cutts Announces Over-Optimization Penalty
    March, 16 2012
  • Google Panda 3.4 March 23, 2012
  • Google Panda 3.5 April 19, 2012
  • Google Penguin April 24, 2012
  • Google Penguin 2 May 26, 2012
  • Google Panda 3.7 June 8, 2012

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5
  • Google Panda 3.8 June 25, 2012
  • Bad Link Warnings Update July 20, 2012
  • Google Panda 3.9 July 24, 2012
  • Google Panda 3.9.1 August 19, 2012
  • Google Panda 3.9.2 (4.0?) September 18, 2012
  • Google Panda 20 September 27, 2012
  • Google Penguin 3 October 5, 2012
  • Top Heavy 2 October 9, 2012
  • Google Panda 21 November 5, 2012
  • Google Panda 22 November 21, 2012
  • Google Panda 23 December 21, 2012
  • Google Panda 24 January 22, 2013

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6
What factors Google put you in Panda Jail?
  • A low amount of original content on a page or
    site.
  • High bounce rate on page or site.
  • High of duplicate content
  • Page content (and page title tag) not matching
    the search queries a page does well for.
  • Low or no quality inbound links to a page or site
  • Low of users returning to a site

www.seosailor.com
7
How to come out of Panda?
  • Work on the content, make articles with word
    count more than 700.
  • maintain a keyword density of less than 2
  • Have the H1, H2 and H3 tags the right way
    (preferably with the keyword).
  • Use Google plus widget.
  • Use images with alt tags and videos.
  • Bookmark a lot from different accounts.
  • Remove duplicate content
  • Have a clear website structure with less than 100
    internal/external links in any page.
  • Promote your content on social media including
    Twitter and Facebook.

www.seosailor.com
8
If you find someone spamming what to do?
If you believe that another site is abusing
Google's quality guidelines, please report that
site at https//www.google.com/webmasters/tools/sp
amreport.
www.seosailor.com
9
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