Google’s Mobile Friendly Update & Its Effects

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Googles Mobile Friendly Update Its Effects
Straight Up Marketing
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On 21st April 2015, Google rolled out its Mobile
Friendly Update. Here are some answers to various
questions about Google Mobile Friendly Update
that may be worrying you for a while. We have
alerted you in March about this Mobilegeddon
update.
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• What is this Mobilegeddon?
• By introducing an algorithm update, Google has
  decided to clean up its mobile rankings. The
  update will be penalising websites that dont
  provide a good mobile experience to its visitors.
  You can say that responsive sites or those that
  have a mobile version of their websites will
  become prominent in mobile search results. On the
  other hand, the websites that fail to do so will
  see a major fall in their mobile rankings.

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• Will this update affect tablets also?
• The answer will be a firm No, as for now the
  update will only be affecting the mobile search
  results. But, tablets could be next, depending on
  its success.

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• Why Google rolled out this update?
• According to Google, this update will help people
  to find more mobile-friendly content.
• There has been a considerable rise in the traffic
  coming from mobile devices and its expected that
  there will be high growth in coming years. Now,
  Google will be ranking websites high that have
  better usability, relevant content and strive to
  get higher positions.

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• How bad will be the impact?
• Theres a strong chance that your websites ranks
  may come down compared to your competitors whose
  websites are better optimised than yours. Google
  has stated earlier that -The intent of the
  search query is still a very strong signal - so
  even if a page with high quality content is not
  mobile-friendly, it could still rank high if it
  has great content for the query.
• So, this may mean that this update may have even
  a bigger impact than previous updates by Google.
  This update can prove to be bigger than Penguin
  or Panda updates which focus only on penalising
  websites on the basis of bad links and bad
  content.

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• What should be done to check the effects?
• Google Webmaster Tools are offering a Mobile
  Friendly Test that can help you to determine
  whether your website is mobile friendly or not.

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• Conclusion
• With the great rise of Smartphone, there is
  simply no valid argument why brands shouldnt go
  for a mobile-friendly site. Heres a video that
  will help you to understand this Google update in
  a better way.

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Thank You
Straight Up Marketing