Learn From Your Customers

1
Learn From Your Customers

• Use In-store analytics to become an omnichannel
  master

2
What is Omnichannel?
It is quite simply a consumer experience that
offers seamless retailing throughout a companys
many channels, including

• Mobile Devices
• Computers
• Television
• Radio
• Direct Mail
• Catalogues
• In-Store

• Omnichannel retailers offer their customers
  merchandise and promotions across all channels
  equally.

3
Know what your customers want

• Knowing your customers has always been an
  important factor in business if not the
  important factor. Once you know who your customer
  base is and what they like marketing your
  products to them is a cinch. With that being
  said, in todays world you need to know even more
  than you used to consumers are both physically
  and digitally shopping at your business, making
  it hard to know your customer.

4
Growing your Channels

• Omnichannel customers are consuming brands from
  multiple sources, and they are informing
  themselves about your brand and products from
  those sources.
• These consumers browse in the store, on the web,
  and throughout social media but who are they?
  The key to your omnichannel marketing lies in the
  in-store experience.
• On the following pages we are going to highlight
  how your brick-and-mortar analytics will change
  the way your brand can grow in all channels.

5
Foot Traffic

• By combining a customers purchases with their
  personal information, your company forms a better
  picture of your consumer.
• Studying how shoppers interact with your space
  and products on location will give you an
  indication of how they react to all your
  channels.

6
Showrooming

• One of the biggest changes in an omnichannel
  world is what the industry calls showrooming.
• This is when your customer is looking at a
  product in the store and logs on to their mobile
  device to see if they can find it cheaper.
• The good news is that there is a way to find out
  what and where they are looking its called
  Mobile In-Store Analytics.

7
Marketing Effectiveness

• Some campaigns work well, while others seem to
  not pick up any traction.
• In omnichannel retailing, your marketing
  campaigns need to work all the time.
• Measuring your customers reactions to in-store
  displays and physical campaign elements will give
  you the immediate information you can use to
  tailor your campaign throughout your channels.

8
Personalized Experience

• Free Wi-Fi can be an easy way to attract
  omnichannel shoppers. Plus, when your consumers
  opt-in to your Wi-Fi you are in control of their
  experience with up-to-date, personalized
  campaigns that can engage your customer.
• You are immersing them in your world, both in the
  store and on their mobile device.

9
Benefits for all of your channels

• Your store allows your customers to try out your
  products the sizing, feeling, weight, and
  colors, as well as speak to your knowledgeable
  staff. While your customer is engaged, your
  company is allowed to collect data that will make
  future transactions, promotions, and campaigns
  more successful.

10
Contact us

•  With their patented technology, RetailNext has
  become the world leader in data results for
  brick-and-mortar businesses. When companies need
  real-time, all-inclusive analytics on their
  in-store consumers, they turn to RetailNext.
• For more information, please call
• [phone]
• Or visit
• http//retailnext.net/