crash course to effective web copywriting

1
Online Copywriting Persuasion

• Crash Course to Effective Web Copywriting That
  Sells!

2
What is a Sales Copy?

• NOT a brochure
• NOT a newspaper ad
• NOT a corporate website

3
What is a Sales Copy?

• A Sales Copy (or Sales Letter or Sales Page) is
  simply a one-page website.
• Written in a direct response approach.
• The goal of the sales page is to persuade your
  customers to buy your product.

4
Question Long Sales Letter? Or Short Sales
Letter?
5
Long or Short Copy?

• ANSWER there is no right or wrong answer!
• Keep or add words that will contribute to the
  selling of the product.
• Remove words that are irrelevant, dont sell or
  can result in loss sales.
• The higher the product price, the more convincing
  the sales copy must be.