What is Search Engine and how it works?

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What is Search Engine Algorithm and How it Works?

• Presented By Helan G.Henry,
• Www.Kudometrics.Com

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Search Engine algorithm

• If you are new to search engine algorithm, just
  know the common statement about it,
• i.e., It is the calculation and step-by-step
  procedure by Google to increase the results
  given by the search engine which should be
  accurate, fresh and high relevant.
• The four common search engine algorithms launched
  by Google are Caffeine, Penguin, Panda , Humming
  Bird and their updates.

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Google Caffeine

• Google Caffeine is the Google algorithm, which is
  released in the year of 2009.
• It examine the websites architectural structure
  based on their index.
• Site infrastructure plays a major factor for
  ranking and allowing Google to update their
  search indexing based on different category links
  found in their database.

4
Google Panda

• Google Panda rolled out in the year of 2011 and
  still in active.
• This algorithm is created, mainly to target the
  website, which contains low quality content and
  penalize them by lowering their websites
  presence on the web.
• There is a chance to recover from the penalty, by
  rewriting the poor content with high quality
  content.
• So many of the seo content writing services
  available in India, who ensure the blog articles
  and prevent the blogs and website from the Panda
  updates.

5
Google Penguin

• Google penguin rolled out in the year of 2012.
• It target the websites, which are over optimized
  that considered as spammy.
• It affects the website when the website has
  keyword stuffing and black hat seo practices.
• At the same time, reward the website when the
  website which practices white hat seo techniques
  with high quality content.
• Penguin 1.0 penalized the website doubtful link
  building tactics like spammy links, paying links
  etc.,

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Google Hummingbird

• Humming bird will take the long tail search
  engine query rather than a specific keyword in a
  question to leave the answer.
• The main goal is to provide the accurate result
  for the searchers from the search engines.
• It brings the best way to understand the question
  and how to give the answer for the best .
• It gives you the opportunity to introduce long
  tail keywords, that bring your webpage top.

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Final Words.

• Like Panda, Penguin, Humming bird etc., Google
  keep updates their algorithm to deliver the
  perfect and accurate answers for the searchers
  queries in fast.
• So, Keep working on your website using best seo
  techniques for getting high ranking and traffic
  to avoid being panelized by the upcoming
  algorithm updates.
• Given by www.kudometrics.com