How To Market Your Brand In New And Unique Ways

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INTRODUCTION

• No matter what product or service youre selling,
  its important to promote your brand in a way
  that gives you the biggest possible audience. To
  achieve this, you should exploit every
  promotional avenue available, which can include
  effective yet unconventional methods that many
  companies overlook. Lets explore some
  off-the-beaten-track techniques for promoting
  your brand.

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VIDEOS

• Who doesnt watch videos on the Internet? These
  days, its a simple matter to create a video and
  post it on the web. A humorous and/or
  attention-grabbing video can literally make your
  brand famous overnight.
• YouTube is a popular site for posting videos, but
  dont overlook Vine, a relative newcomer among
  video sharing services. Vine specializes in
  snappy six-second video clips designed for quick
  consumption.

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INFOGRAPHICS

• Infographics present information in a visually
  compelling way, using graphs, illustrations, and
  other design elements to communicate relevant
  facts. Its a great way to grab the attention of
  consumers who dont like to read large blocks of
  text.
• Research has shown that people remember visually
  presented data more vividly than text-based data.

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CAPTION CONTESTS

• Its a simple concept Post a photo on your
  website (or social media account) and invite the
  public to send a witty caption that fits the
  image. These contests often provide a small
  prize, usually cash or merchandise, to the
  winner. To maximize the publicity value of the
  contest, try to tie the photo to your products or
  services in some way.

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INTERNET POLLS

• Most people love having an opportunity to voice
  their option. Inviting customers to participate
  in an opinion poll is a good way to attract
  attention to your brand.
• There are many free-of-charge poll generator
  tools available on the Internet, like
  websitepollcreator.com. These tools allow you to
  create your own poll to embed on your site.

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eBOOKS

• From web pages to mystery novels, reading
  materials tend to be consumed on handheld devices
  nowadays, and this trend is likely to increase as
  technology makes this option even more
  convenient. One way to capitalize on this trend
  is to create an authoritative eBook on a subject
  that relates to your products or services.
• If you dont want to write an eBook from scratch,
  you may be able to repurpose old blog posts or
  articles.

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COMIC STRIPS

• Like so many types of media, comic strips have
  successfully made the transition to the Internet.
  Comic strips provide a simple way to communicate
  with your audience, and a really funny strip may
  even go viral.
• Dont worrycreating your own comic strip is a
  snap. There are several widely used
  comic-creation tools out there on the Internet,
  such as stripgenerator.com.

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WEBINARS

• Otherwise known as a web-based seminar, this is a
  presentation that is broadcast over the Internet
  via video conferencing software. Many webinars
  take the form of a lecture on a particular topic.
  Its another good way to position yourself as an
  authority on a specific subject.
• Some webinars allow real-time communication
  between the presenters and the audience, often
  via voice chat or text box.

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• Founded in 2002, Artex Group creates custom
  embroidered patches and emblems for a wide range
  of organizations. To date, the company has sold
  more than 25 million patches to clients around
  the world. Artex Group is based in Fairview,
  North Carolina.
• http//www.artexgroup.net/
• 866.845.1042

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Sources

• http//www.socialmediatoday.com/content/internet-m
  arketing-trends-and-tactics-2014-infographic
• http//www.wordstream.com/blog/ws/2014/06/12/marke
  ting-ideas
• http//websitepollcreator.com/
• http//stripgenerator.com/

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Summary

• To market your brand effectively, you should
  consider looking beyond conventional marketing
  strategies. Videos, webinars, comic strips, and
  interactive polls are just a few effective yet
  commonly overlooked branding options available
  today.