Why Use Analytics to Enhance Your Mobile App Popularity

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Major Importance to Use Analytics on Every Mobile
Application
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Why Use Analytics to Enhance Your Mobile App
Popularity
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What is Analytics?
The general meaning of Analytics means the
systematic computational analysis of data or
statistics. Analytics is defined as the
scientific process of transforming data into
insight / graph for making better decisions. It
is the visualization of information in some
schematic form, which will help user to take
decision for next version of application. For an
application major important factor is to get user
analytics report, which will provide number of
user interaction on which part/functionalities of
an application and which path user use this
application. Analytics is the discovery and
communication of meaningful patterns in data.
Basically apply analytics to get business data,
to describe, predict, and improve business
performance.
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By implementing analytics you can track following
reports

1. Number of active users (Per day/week/month/year)
   of mobile application Analytics report will
   provide number of active, inactive and total
   users. Also user can sort by day/week/month/year.
   Also, you can track users geographical location.
2. Real Time Active Users You can view real time
   active users with location and also view in which
   screen a particular is viewing.
3. How long a user spends on the app You can get
   application using duration and also get how much
   time user has spent in a particular screen.
4. Track users action on each tap of a button You
   can track or get report of each action of user
   within the application and number of total events
   occurs in a particular button.
5. Record if any error occurred Analytics can give
   reports of any error occurred on any screen.
6. Track which functionality, use has use more Also
   you can track which functionality of the
   application, users are use more.
7. Behavior Flow It will provide reports in which
   path a customer is using the application, in
   which way or steps of user that how use uses the
   application and also get behavior flow of
   application use. Also from behavior flow you can
   recognize in which screen they got difficulty.
8. Track and Analyze social interactions of your
   app It will provide information regarding social
   interaction like share on social media or link
   app with social media etc.

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Analytics Report will help you in following ways
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Predicted Futures of Mobile Application

• The future of the application will be depended on
  different factors such as
• Number of users using this application
• Functionalities mostly used by users
• Number of active/ Inactive users
• Customers Journey
• Crash Report
• Error Report
• Above reports can help you to decide on the
  actions for improving the Application, fixing the
  issues, modify functional flow if users are
  getting problem on application flow.

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Find a Best Path Among Multiple Options
After deployment of applications on various app
stores you have to start marketing of the
application. But you have multiple options to
start marketing i.e which functionality you have
to highlighted etc. By tracking the most used
functionality of your application, you can
improve your application in next version.
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Increase your Application Quality
The Crash Reports/Exception report will highlight
the crashes/exceptions received generated while
customers were using the application. The
crash/exceptions logs are displayed, so that
appropriate action can be taken on technical
aspects. By getting crash logs you can resolve
all issues and give your application a new
direction.
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Increase your Marketing Strategy
Marketing has evolved from a creative process
into a highly data-driven process. Marketing
organizations use analytics to determine the
outcomes of campaigns or efforts and to guide
decisions for investment and customer targeting.
Demographic studies, customer segmentation,
conjoint analysis and other techniques allow
marketers to use large amounts of customer
purchase, survey and panel data to understand and
communicate marketing strategy.
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Understand customers intent (You can understand
what your customers want from your app)

• You can understand customers intent by tracking
  user report of your application such as
• Analytics implementation will serve the purpose
  of monitoring the application in real time on
  application users, where they are coming from,
  and how they engage with our application.
• User Analytics report will help to improve
  application functionality, save costs, and
  enhance revenues. It will help you to track and
  measure how users engage with your app.
• Admin will be able to generate customer reports
  to get better insight of application.
• Along with report on separate platforms, user
  will be able to view the OS version-wise reports.
• Application Flow Report The Behavior Flow report
  will display how users flow through the app
  where they drop off, how they reach specific
  screens, in what order. The significant drop-off
  rates will be depicted in the report to identify
  the problem with operating systems, app versions,
  and user types, etc.

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Created By Mobile App Developer info_at_silvertouch.
com Thank You