Title: Marketing as a Service Becomes Mainstream
1Marketing as a Service Becomes Mainstream
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2The days of simple marketing are long gone. In
order to compete in the online, fast-paced,
ever-changing world of business much more
elaborate solutions are needed. With so many
different techniques, tools, and options
available, business marketing managers can be
challenged to keep up or find the best choice for
their company. Now the emerging industry of
Marketing as a Service (MaaS) has been introduced
as a much more effective and economical choice.
3Many Tools Needed for Marketing
- Maintaining a mailing list is no longer the only
marketing task. Today there are multiple levels
and layers to marketing that can help businesses
to convert visitors into customers. -
- Understand your ideal customer develop a target
audience profile based around the characteristics
of your best customers. Do research to
understand your target demographics including
income levels, geographic areas, web pages that
are visited regularly, social media preferences
and more. - Develop SEO use search engine optimization
(SEO) to leverage keywords and phrases throughout
all marketing communications. These SEO terms
are intended to capture the attention of your
target audience and bring them to your web site.
Good SEO practices will increase search results
rankings while also improving visitor traffic,
generating high quality leads, and increasing
conversion rates.
4- Create strong content the content that is used
in all marketing materials should attract your
target audience and appeal to their interests.
Enticing content should be used in email
newsletters, blogs, social media, printed
materials and on all web pages including
microsite pages. - Focus on conversions all strategies and tools
should be focused in order to build conversion
centric sites that will achieve real results for
the business. - Accelerate updates marketing information can
become stale very quickly. It is important to
have a process in place along with the tools to
deploy updates across multiple channels quickly
and effectively. Have an A/B testing mechanism
to insure high quality output, and then make
updates to your primary web site, microsites,
social media and other channels expeditiously.
5MaaS Addresses the Challenge
With all of the items to manage for marketing, it
is essential to have the right solutions in
place. Utilizing a marketing as a service
software will help businesses to execute their
strategies and launch marketing campaigns to
quickly respond to business demands.
6- The Fyoosion MaaS solution is the best partner
for business marketing managers. The simplicity
of use and the best-of-breed tools makes Fyoosion
the premier provider for MaaS. -
- Build a robust target audience profile as your
marketing foundation - Manage multiple lists and opportunities including
email subscriptions, leads, visitors, customers
and more - Maintain SEO updates to keep in line with target
audience preferences - Generate high quality web sites and microsites by
using strong A/B testing and fast publishing
tools - Leverage multiple channels and deliver a
consistent marketing message through email
newsletters, blogs, social media sites, industry
forums and even printed materials - Analyze results through the best-in-class tools
that gather in-depth statistics and present
information in an easy to use format
7Taking Marketing to a new Level
- The best advantage to marketing as a service is
how easily it can be implemented and the overall
costs compared to return on investment. The
Fyoosion solution provides you with an
accelerated implementation and very fast ROI. -
- Get results in days or weeks, not months or years
- Respond quickly to market changes or competitor
pressures - Spend more time developing a better customer
experience than installing software - Use a cloud-based solution to virtually eliminate
the need for hardware or infrastructure
investments -
- Fyoosion can provide your business with the
premier marketing tools and get your marketing
strategy moving in the right direction.
8Thank You
Contact Us fyoosion.com info_at_fyoosion.com 1(8
48)228-2546 4 POPLAR AVE, NORTH BRUNSWICK, NJ
08902