Marketing as a Service Becomes Mainstream - PowerPoint PPT Presentation

About This Presentation
Title:

Marketing as a Service Becomes Mainstream

Description:

The days of “simple” marketing are long gone. In order to compete in the online, fast-paced, ever-changing world of business much more elaborate solutions are needed. Utilizing a marketing as a service software will help businesses to execute their strategies and launch marketing campaigns to quickly respond to business demands. – PowerPoint PPT presentation

Number of Views:21
Slides: 9
Provided by: mjhon543
Category: Other

less

Transcript and Presenter's Notes

Title: Marketing as a Service Becomes Mainstream


1
Marketing as a Service Becomes Mainstream

Facebook Twitter Blog

2
The days of simple marketing are long gone. In
order to compete in the online, fast-paced,
ever-changing world of business much more
elaborate solutions are needed. With so many
different techniques, tools, and options
available, business marketing managers can be
challenged to keep up or find the best choice for
their company. Now the emerging industry of
Marketing as a Service (MaaS) has been introduced
as a much more effective and economical choice.
3
Many Tools Needed for Marketing
  • Maintaining a mailing list is no longer the only
    marketing task. Today there are multiple levels
    and layers to marketing that can help businesses
    to convert visitors into customers.
  •  
  • Understand your ideal customer develop a target
    audience profile based around the characteristics
    of your best customers. Do research to
    understand your target demographics including
    income levels, geographic areas, web pages that
    are visited regularly, social media preferences
    and more.
  • Develop SEO use search engine optimization
    (SEO) to leverage keywords and phrases throughout
    all marketing communications. These SEO terms
    are intended to capture the attention of your
    target audience and bring them to your web site.
    Good SEO practices will increase search results
    rankings while also improving visitor traffic,
    generating high quality leads, and increasing
    conversion rates.

4
  • Create strong content the content that is used
    in all marketing materials should attract your
    target audience and appeal to their interests.
    Enticing content should be used in email
    newsletters, blogs, social media, printed
    materials and on all web pages including
    microsite pages.
  • Focus on conversions all strategies and tools
    should be focused in order to build conversion
    centric sites that will achieve real results for
    the business.
  • Accelerate updates marketing information can
    become stale very quickly. It is important to
    have a process in place along with the tools to
    deploy updates across multiple channels quickly
    and effectively. Have an A/B testing mechanism
    to insure high quality output, and then make
    updates to your primary web site, microsites,
    social media and other channels expeditiously.

5
MaaS Addresses the Challenge
With all of the items to manage for marketing, it
is essential to have the right solutions in
place. Utilizing a marketing as a service
software will help businesses to execute their
strategies and launch marketing campaigns to
quickly respond to business demands.
6
  • The Fyoosion MaaS solution is the best partner
    for business marketing managers. The simplicity
    of use and the best-of-breed tools makes Fyoosion
    the premier provider for MaaS.
  •  
  • Build a robust target audience profile as your
    marketing foundation
  • Manage multiple lists and opportunities including
    email subscriptions, leads, visitors, customers
    and more
  • Maintain SEO updates to keep in line with target
    audience preferences
  • Generate high quality web sites and microsites by
    using strong A/B testing and fast publishing
    tools
  • Leverage multiple channels and deliver a
    consistent marketing message through email
    newsletters, blogs, social media sites, industry
    forums and even printed materials
  • Analyze results through the best-in-class tools
    that gather in-depth statistics and present
    information in an easy to use format

7
Taking Marketing to a new Level
  • The best advantage to marketing as a service is
    how easily it can be implemented and the overall
    costs compared to return on investment. The
    Fyoosion solution provides you with an
    accelerated implementation and very fast ROI.
  •  
  • Get results in days or weeks, not months or years
  • Respond quickly to market changes or competitor
    pressures
  • Spend more time developing a better customer
    experience than installing software
  • Use a cloud-based solution to virtually eliminate
    the need for hardware or infrastructure
    investments
  •  
  • Fyoosion can provide your business with the
    premier marketing tools and get your marketing
    strategy moving in the right direction.

8
Thank You
Contact Us fyoosion.com info_at_fyoosion.com 1(8
48)228-2546 4 POPLAR AVE, NORTH BRUNSWICK, NJ
08902
Write a Comment
User Comments (0)
About PowerShow.com