Mobile content delivery platform

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While the exponential growth of smartphones
entails several business opportunities for
content providers, it also brings in a host of
challenges. Primary amongst these is the fact
that mobile devices operate on different
platforms, such as Android, iOS, Windows mobile,
BlackBerry, etc. Content providers have to
contend with issues such as how many platforms
can be supported. In this context, a mobile
content delivery platform comes in handy as it
eliminates the complexity of supporting multiple
devices, screen sizes and operating
systems. Typically sold as a service, a mobile
content delivery platform uses either a
JavaScript or Ajax code to provide a common
platform. Using a common platform, in turn,
allows businesses to publish information across
multiple devices seamlessly.
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A few key strategies for creating a
cost-effective platform include
Effectively utilizing existing ECM content
By making use of existing ECM content, ROI is
positively impacted
Ensuring that publishing across different
platforms is done in-sync
This goes a long way in ensuring that content
across platforms such as the internet, mobile
applications, etc is in tandem
Rendering of content as per specifications of the
device
With different devices having different
specifications such as screen sizes, processing
capacities, etc, it is important that content is
displayed as per individual capacities
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Ensuring that there is rich delivery of content
This can be achieved by seamless integration with
mobile software development kits
Facilitation of the publishing process
Using a unified system results in a highly
efficient mechanism of publishing content through
a single click structure
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Use cases for a mobile content delivery platform
A few use cases include
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Key features
Easily deployed and scalable
Updation in real-time
Easily integrated
Platform agnostic
Effectively priced
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Summary
Clearly the use of a content delivery platform
goes a long way in allowing companies to improve
content accessibility. Moreover, while it helps
improve costs on one hand, it also offers
increased revenue streams. To recapitulate, the
key advantages of using a mobile content delivery
platform are
Delivering rich, interactive, multimedia
experiences
Agile content that adjusts to specifications of
different platforms
Ease of migration in case of legacy content
Creating new revenue streams
Improved ROI
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Thank you

• Visit us at www.mahindracomviva.com

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