Client Acquisition

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Client Acquisition By Lisa Lorraine Taylor
As Fitness Professionals, many of you have been
or are thinking of expanding your fitness empire,
but are not quite sure where you want to take
your business.
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Client Acquisition By Lisa Lorraine Taylor
The biggest questions are how can you work
smarter, not harder?
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Client Acquisition By Lisa Lorraine Taylor
How can you increase your income with PSI
(passive streams of income), when there are only
24 hours in a day?
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Client Acquisition By Lisa Lorraine Taylor
This is where implementing a sound Client
Acquisition program can help you take your
business to the next level.
www.fitnessprofessionalonline.com
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Client Acquisition By Lisa Lorraine Taylor
Client Acquisition is defined as the process of
acquiring new clients for your business or
 converting existing prospects into new clients.
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Client Acquisition By Lisa Lorraine Taylor
Your main goal is to acquire as many clients as
possible through your marketing campaign, thus
increasing your email listing and ultimately
having a great funnel system with your PSI
campaign.
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Client Acquisition By Lisa Lorraine Taylor
Remember, its better to be the best in a
selective area of fitness (initially), than to
try to be everything for everybody.
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Client Acquisition By Lisa Lorraine Taylor
These are just some of the areas that trainers
are in 1. Gym2. Outdoor Training3. Private
Studio Training4. Mobile Training5. Online
Training
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Client Acquisition By Lisa Lorraine Taylor
1. At the gym If youre a gym employee
(contractor), you have the rare opportunity to
acquire new clients through orientations, and
floor trainer as well as when youre training
others (people will always watch you train
others).
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Client Acquisition By Lisa Lorraine Taylor
2. Outdoor Training  Outdoor training can be a
little tricky for acquiring new clients, but it
can be done! The goal is getting people
interested in your outdoor workouts.
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Client Acquisition By Lisa Lorraine Taylor
3. Mobile Training  Mobile Training, combines
different modalities of training (in-home,
studio/gym and outdoor).
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Client Acquisition By Lisa Lorraine Taylor
4. Online Training Online Training can be
utilized in one of two ways One, you can design
workout programs to potential clients for a
pre-designed cost, or two ,you can train them
online via your web cam.
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Client Acquisition By Lisa Lorraine Taylor
These are just some simple tips to make a smooth
transition into group training!
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