COM 352 Potential Instructors / tutorialrank.com

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 COM 352 potential Instructors / tutorialrank
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 COM 352 potential Instructors / tutorialrank
COM 352 Week 1 Public Relations Roles and
Responsibilities Matrix (UOP)
COM 352 Entire Course (UOP)
COM 352 Week 1 Public Relations Roles and
Responsibilities Matrix COM 352 Week 2 Assignment
Publics and Messaging COM 352 Week 3 Assignment
Media Communications Paper COM 352 Week 3
Assignment Public Relations Messaging Paper COM
352 Week 4 Assignment Crisis Communication
Presentation PART 1 COM 352 Week 4 Assignment
Crisis Communication Presentation PART 2
Directions Review the example in blue. Then,
enter the name of the organization you selected
as well as two goals for that organization. Enter
relevant information about the selected
organization in the remaining columns and answer
the questions following the table
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 COM 352 potential Instructors / tutorialrank
COM 352 Week 3 Assignment Public Relations
Messaging Paper (UOP)
COM 352 Week 2 Assignment Publics and Messaging
(UOP)
Choose three of the following five publics to
address with specific messaging and communication
toolsCustomers or clientsMediaInternal
employees of your companyCompetitorsSpecial
interest group
Create messaging for five of the selected
organizations publics in the scenarios outlined
below. Choose one message delivery method per
public.Review the example press release located
on your student website for an example of one
type of messaging for this assignment.
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 COM 352 potential Instructors / tutorialrank
COM 352 Week 3 Assignment Public Relations
Messaging Paper (UOP)
COM 352 Week 4 Assignment Crisis Communication
Presentation PART 1 (UOP)
Create messaging for five of the selected
organizations publics in the scenarios outlined
below. Choose one message delivery method per
public.Review the example press release located
on your student website for an example of one
type of messaging for this assignment.
Use the University of Phoenix Material Public
Relations Communication Tools Outline, located on
your student website, to complete this
assignment.Part IResearch the case study
assigned to your team this week, noting how the
specific businesses and organizations employed
public relations communication strategies during
the crisis.Respond to the following
questions.What were the benefits and risks of
using these strategies?
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 COM 352 potential Instructors / tutorialrank
COM 352 Week 4 Assignment Crisis Communication
Presentation PART 2 (UOP)
COM 352 Week 5 Assignment Community Relations and
Reputation Management (UOP)
Research the business assigned to your team this
week andDescribe a possible crisis it might
face.Create a mini crisis communication plan for
communicating to the organizations key publics
in a Microsoft PowerPoint presentation (minimum
6 slides).Refer to Ch. 19 under Planning in a
Crisis of The Practice of Public Relations for
useful information.
Review The Rise and Fall and Rise of Queen Martha
case study in Ch. 4 of The Practice of Public
Relations. In your Learning Team, consider how
you might answer the questions at the end of the
case study.Describe the conflict that exists
between corporate social responsibility and
reputation management in this scenario.Explain
how a public relations practitioner might balance
these conflicts.Do you think Martha Stewarts
public relations department handled the crisis
well? Explain.
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 COM 352 potential Instructors / tutorialrank
COM 352 Week 5 Assignment Public Relations Ethics
Comic Strip (UOP)
Select an organization with which you are
familiar from the University Library or the
Internet.Create a comic strip, using a
Microsoft PowerPoint presentation and clip art
from the Internet, in which you include scenarios
that compare and contrast the responsibilities
and potential conflicts of public relations
practitioners.Prepare a 350-word summary, in
addition to your comic strip, in which you
compare and contrast the responsibilities and
potential conflicts of the public relations
practitioner in the comic strip you created.
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 COM 352 potential Instructors / tutorialrank
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