Content Marketing CheckList

1
CONTENT MARKETING CHECKLIST
FOR MARKETING COMPANIES BRANDS AND PROFESSIONALS
PLANNING
STRATEGY
Plan frequency of content
Document your content marketing strategy Assign
content marketing objectives set KPIs
Source internal/external help to create
content Plan content/editorial calendar
Measure ROI using analytics
CREATION Create relevant content for the
audience and channel Edit content to use again
in different formats e.g. blog post/
e-Book/infographic Create content on
appropriate/timely themes for journalists DISTR
IBUTION Utilise owned media (email/website/blog/s
ocial networks) to distribute content Generate
earned media coverage through influencers and
journalists (e.g. social, media sites
PR) Increase reach of content via paid media
(e.g. social advertising, promoted posts, content
distribution platforms etc.) Produced by
WriteOnTarget Follow us on Twitter
_at_writeon_target or visit us at www.writeontarget.i
n WriteOnTarget is a full-service content
marketing agency helping brands, companies and
professionals plan, create, promote
and distribute their content.