What is Content Marketing?

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What is Content Marketing and How to Start
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What Is Content Marketing?
Why is content marketing important?

• It involves creating and sharing relevant
  articles, videos, podcasts, and other media in
  order to attract, engage, and retain customers.
  Developing expertise in your field, promoting
  brand awareness, and keeping your business top of
  mind when it comes time for people to buy your
  products is a great way to establish your
  expertise.

• Creating content is a great way to promote your
  business. It also gives you an edge over your
  competitors. Below are some statistics regarding
  content marketing
• Sixty-seven percent more leads come for
  businesses with blogs than from other companies.
• Four out of five buyers review three to five
  pieces of content prior to speaking with a
  salesperson.
• In general, businesses that take advantage of
  content marketing generate more revenue by around
  30 compared to those that dont.
• 72 of B2B marketers report increased interaction
  and leads from their campaigns.

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Types of content marketing
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Content marketing can come in many forms here
are a few you can use in your strategy

• Content Marketing on Social Media

• Podcast Content Marketing

• Marketing with Infographics

• Marketing with Video Content

• Marketing Through Blog Posts

• Pay-per-click Content Marketing

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Content Marketing on Social Media
Marketing with Infographics
Infographics present information, data, and
content in a visually appealing manner. An
infographic is a good way to communicate content
effectively using short statements, clear images,
and simple wording. This is a great tool for
simplifying a complex or educational topic down
to an easily digestible level.
Social media marketing is so popular with
businesses due to the fact that there are over
4.48 billion users globally. Several platforms
are available to choose from and several ways are
available for creating and sharing content.
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Marketing Through Blog Posts
The purpose and content of blogs can be very
creative, making them powerful inbound content
types. Your blog can be used for things such as
linking to other external and internal content
and articles, adding social sharing buttons,
incorporating product information, and more.
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Podcast Content Marketing
According to a survey released in 2020, nearly
half of 12-to-32-year-old Americans listen to
podcasts on a regular basis, listening six hours
per week on average. Due to this, many companies
and media outlets are producing and distributing
their own podcasts. Since podcasts can cover any
topic, they are very creative. Furthermore, you
determine other factors pertaining to the
podcast, such as if its episodic, who the guests
are, and where the episodes are advertised.
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Marketing with Video Content
Pay-per-click Content Marketing
Advertising is a great way to reach a large
number of people and make yourself visible
across a wide range of platforms paid
advertising is especially effective if combined
with inbound marketing. Numerous ways exist
through which paid advertisements can be shared,
including on social media, sponsored content,
banners, and landing pages.
Approximately 70 of consumers prefer to learn
about a brands products or services via video
according to Wyzowl research. As well as
increasing conversions, video marketing improves
ROI and helps you build relationships with your
audiences. Your video content can be shared on a
friends website, a landing page, or on social
media.
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Content Marketing in Action
When someone is considering buying something,
content marketing can convince them to buy your
product or service. In order to take full
advantage of it, content must be provided
throughout the sales process, from awareness to
contemplation to conversion. Content creation is
simplified using this method. Dont worry if it
sounds complicated. The following are ways
companies leverage content marketing throughout
the sales process to increase engagement and
sales.
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Awareness stage
In the early stages of the sales cycle, you
should provide content that addresses your
audiences top concerns. The best way to engage
with them is to write about their problems,
concerns, and questions, which gives you a great
chance at getting to know them. Information
during the awareness phase can include
educational, how-to content. Sell during the
decision and completion phases. At this point,
the most effective content is articles, e-books,
blog posts, videos, and newsletters
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Decision stage
Information and marketing should be combined in
content for the decision-making stage. In
addition to educating your readers about which
features to consider, you should also explain how
each feature can satisfy their needs. Content
should naturally reflect the offerings of your
company. A good selection of materials for this
phase would be case studies, video tutorials,
how-to articles, checklists, and worksheets.
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Closing stage
Prospects close to making a purchase are a great
candidate for content marketing. If you continue
to stress why you are the best choice over how
great your product or service is at this point,
you can concentrate on selling. In essence, what
you want to emphasize here is your experience,
expertise, and the unique selling points you
bring to the table. At this point, the best
content to use would be case studies, buyers
guides, user-generated content, product videos,
and research reports.
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Content marketing Getting started
You may feel overwhelmed by content marketing,
however, successful campaigns are manageable and
scalable. If youre ready to begin, follow these
steps

• Choose a writer, editor, and proofreader

• Prepare a Distribution plan

• Decide what formats to use

• Establish a schedule you can live with

• Determine who your audience is

• Observe best practices

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SEO and Social Media in Content Marketing

• SEO

• Your business will find good prospects easier if
  you use content marketing. Search engine
  optimization (SEO) is one way to do this.
• Several SEO best practices can be found online,
  but to get started, focus on the few essentials.
• Keyword identification
• Your SEO campaign is based on keywords. When
  prospects search for a company, product, or
  service, these are the kinds of words they type
  into a search engine.
• More traffic can be attracted to your website
  when you use appropriate keywords. Good keywords
  include
• Simple language Describe the concerns and needs
  of your audience in their own words.
• Suitable Keywords relevant to your industry,
  your products, and the kind of services you
  offer.
• Detail-specific a blend of your expertise,
  industry knowledge, potential prospects
  concerns, and other relevant information
• Live up to your word

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• Social Media

• Its now time to spread the word about the
  content youve created. A proven and easy way to
  promote your content is through social media
  platforms like Facebook, YouTube, LinkedIn,
  Twitter, Instagram, and others. Your content is
  linked in a message, and voila! Youve
  gotengagement.Here are three steps you can take

• Channels with high potential should be targeted.

• Your approach should be tested and modified.

• Adapt your copy to the channel.

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Social Media
It is rightly said content is king and you can
make wonders happen with content marketing. It is
cost-effective, easy, and pretty much a good
ranking factor for SERPs. If you are looking for
a great content marketing strategy, pick up your
phone and call Shrushti digital today!
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