Content Marketing (2)

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USA
1-800-611-3260
info_at_dizisolutions.com
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CONTENT MARKETING

• Content marketing is a strategic marketing approac
  h focused on creating and distributing valuable,
  relevant, and consistent content to attract and
  retain a clearly defined audience and,
  ultimately, to drive profitable customer action.

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• Content marketing is developing and adapting
  marketing strategies across world wide web.
  Content marketing uses blogs, podcasts, videos
  and social media sites as vehicle. If you wish to
  market your business online, you cant deny the
  magical impact of content marketing. 

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• In a broader aspect content marketing is creating
  and sharing content that attracts and converts
  prospects into customers, and customers into
  repeated buyers. The type of content you are
  sharing is related to what you want to sell, so
  that people know, like and trust you enough to do
  business with you.
• Here are things to do while design your content
  marketing strategy

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• Analysis of type of required content Every
  business has different goal, different customers
  and different dimensions. A detailed analysis is
  required before creating the content for that
  particular business.
• Detailed Inventory of every piece of information
  and existing content or any other resources that
  can be tuned into relevant content for that
  business.
• Content Planning Collaborate and schedule
  processes and plan what type of content required
  and for who are the target buyers.

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• Link the brand with the business goal and
  customer intent through content. Develop a
  narrative it could be any tone of voice, style
  etc. that will speak for your brand, style and
  loyalty.
• Different planning for different channels Each
  channel has specific characteristics, technical
  aspects, usage patterns etc. Planning must be
  done according to the specific channel. What goes
  best in Google may not work for LinkedIn. It
  could be more understood as using the right
  content at the right time on the right place.
• Making sure the content gets found by and shared
  with the different buyer personas and target
  audiences.

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• Different formats of content Providing the
  different formats of content depending on the
  individual stages. Offer a variety of content
  types and formats. As because different segments
  and persons have different needs content must be
  provided keeping in mind for whom it is created
  and which platform it will be shared. There could
  be repetition, variety, choice and multiple
  formats as long as it is relevant.
• Making sure the content gets found by and shared
  with the different buyer personas and target
  audiences.
• Planning campaigns in the overall marketing
  strategy whereby various content marketing
  tactics can be combined.
• Training that will be involved in the planning,
  execution and follow-up.

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