Design Landing Page that Generates Leads

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Designing Landing Pages that Generate Leads
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Designing Landing Pages that Generate Leads

• The landing page is the way you communicate with
  the users or visitors and convert them as
  potential leads for your business.
• Coming to the various aspects to be considered
  for creating a landing page it is very important
  to keep the Google algorithm in mind before
  starting the designing process.

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Landing Page Title

• The page title for the landing pages should
  directly relate to what the visitor can expect
  from the landing page.
• You can consider including the relevant keyword
  in the title and the services offered, all within
  55 characters limit.
• It is recommended to have a long tail keyword
  based title tag to the landing page.

landing_page_optimization
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Landing Page Content

• It is essential not to stuff the landing page
  with the keyword laden content and huge
  description on the services offered.
• Few important points on the services would
  suffice to get the visitors attention.
• Client testimonial can be included, but not too
  many, in the top fold of the landing page.

bounce_rate
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Landing Page Content

• An attractive banner or image would speak a
  volume on your service.
• Make use of different sizes for the heading tags
  (h1 to h6), and attract the visitor with the best
  combination of colors.

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Call-To-Action (CTA) Form

• We recommend having more than one CTA buttons,
  keep the proximity in mind.
• Be wary of the information solicited from the
  visitor.
• Asking too many would result in more abandon rate
• You could leave some of the information requested
  as optional.
• The Call To Action Button should be prominent and
  very precise to what you would provide the
  visitor with.

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Call-To-Action (CTA) Form

• The labels such as Submit, Click, etc should
  be avoided. Download ebook and Get your Quote
  are some of the examples.
• A landing page can be linked on your own website
  itself.
• Try to reduce bounce rate in landing page for
  that you can make your visitor to read more, do
  more on your page.
• Contact details such as number, Email id and
  mailing address should be presented at the
  relevant location.

Call-To-Action
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Thank You Page

• This is where the lead lands on once they submit
  their information in the landing page.
• You could inform the lead on when they could
  receive the requested service, document, etc in
  the Thank You page.
• It is more important to place the social media
  sharing button that helps the lead to directly
  land on social media page.
• You also give a link to other pages of your
  website that you may think useful to the lead.

thank_you_page
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A/B Testing

• A/B testing takes a vital role in landing page
  design and engaging the audiences in different
  approaches.
• After completing the two different landing pages,
  it is recommended to conduct the A/B testing by
  using both the landing pages for your marketing
  campaigns.
• Once you get hold of the metrics from both the
  landing pages you would get a fair idea of which
  landing page performs better.
• You could tweak the better performing landing
  page and see the results.

A/B_testing
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Would you like a landing page that really works?
Get in touch with us and we could come up with
one for you.
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.com