Difference Between the Landing Page Over the Homepage

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Difference Between
the Landing Page Over the Homepage
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• The Landing page is most clicked webpage. In
  other words, the webpage which is most viewed by
  the viewers after clicking any call to actions.
  It is a standalone web page which is created for
  a particular goal like directing the customers or
  telling them what to do next etc. It has a
  specific message, relevant content and is fully
  focused. Therefore, there are many web
  development companies which can help you in
  making the perfect landing and webpages.
• Its main goal is to convert, Whether it is
  prompting phone calls, generating leads,
  increasing sign-ups or starting an online chat
  with the inherent customers. Which also means it
  is more simplified and more concise version of a
  homepage with some specific call-to-action. Let
  us know the main differences between homepages
  and landing page

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1. Both have different users
Homepage On the homepages, the objective of
predicting for every visitor is impossible. The
returning leads or new prospects may need to know
the scene behind the business, while others will
head directly to the prices and planning
information. This the reason why the homepages
have included the navigation bars and numerous
outbound links which gives the offer to every
visitor's easy access to any of the content they
willing to want .
Landing page On the other side, Landing pages
have the only single objective to convert their
visitors on an offer. The users have expectation
from the business for claiming each offer which
you have advertised, only when they navigate to
your landing pages from any promotional link. So,
it is your responsibility to include data which
users want to determine whether it is worth
claiming.
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2. Both have different purposes
Homepage It is the face of your business and it
acts like a digital storefront. Homepages have
the main purpose of explaining the business. This
the main platform where you make the best
impression of your business on your visitors.
Landing page It has a purpose of converting the
site into leads or sales. It is your sales pitch
and may be the most important because it consists
of the prospects of handing over either cold or
information, hard cash. The landing page should
be designed in a way which captures the users
leads so you can contact them.
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3. (CTA) Call-to-action
Homepage Unlike Landing pages, it is not
action-oriented. Opposite of landing pages, it
does not have any strong and prevailing CTA which
is perfectly fine because homepages are mostly
used as a resource.
Landing page It is an action-oriented. Landing
pages have some specific type of Call-to-Action
which supports your users to convert. A CTA can
be anything like from filling the form to calling
someone or ever buying any product. But, despite
everything, CTA must be obvious and
straightforward. Hence, landing pages have strong
CTA involved.
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