Infomercial Vs. Commercial

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Infomercial Vs. Commercial
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Commercial

• Commercial is a type of advertisement determined
  by the length of time usually 10 to 60 seconds.
  It also utilizes pre-recorded voiceover or
  dialogue/monologue narrated by the actor in the
  commercial. Many commercial placements are often
  seen or heard on televisions, radios, internet or
  at public places like airports, malls and
  stations where consumers usually watch while
  waiting.

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Infomercial

• Unlike commercial, infomercial are typically
  longer usually 30 minutes to 1 hour in run time
  length with no advertiser breaks in between. The
  term infomercial has been long-established since
  20 years ago or so. It is the amalgamation of the
  words information and commercial. While some
  conventional commercials may describe and
  demonstrate a product, infomercials present
  needs, explain how the promoted product will
  solve them and exhibit benefits while driving the
  viewers to take consumer action.

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How effective is Infomercial compared to
traditional TV Commercials?
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• An infomercial is shown in an in-depth
  demonstration of the featured product ,
  presenting many different features, benefits,
  advantages, providing solutions, illustrating
  compelling user testimonials and beating possible
  objections.

The convincing narration, the choice of words and
some subliminal strategies also play a huge
impact. These help captivate the viewers even
more, convincing them to buy whatever is being
peddled or else, theyll lose something good and
valuable.
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• If you want to learn more how infomercial can
  launch your product into an instant new brand,

call us now (888-459-0777)
or visit http//www.infomercialconsulting.com/
and watch your brand change, right from the
comfort of your home!