MKT 421 (new) Instant Education/uophelp

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MKT 421 (new) Course

• For more course visit
• www.uophelp.com

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MKT 421 (new) Course

• MKT 421 Final Exam Guide 1

• MKT 421 Final Exam Guide 2

• 1) Which of the following statements best
  describes the modern view of marketing?
•  
• 2) Predicting what types of bicycles different
  customers will want and deciding which of these
  customers the business will try to satisfy are
  activities a firm should do as part of
•  
• 3) For Tesla, a new firm that makes an electric
  sports car, estimating how many competitors will
  make

• 1) According to the text, marketing means
•  
•  2) Which of the following statements best
  describes the modern view of marketing?
•   
• 3) Predicting what types of bicycles different
  customers will want and deciding which of these
  customers the business will try to satisfy are
  activities a firm should do as part of
• ,

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MKT 421 (new) Course

• MKT 421 Final Exam Guide 3

• MKT 421 Final Exam Guide 4

•  MKT 421
•  
• 1) For Tesla, a new firm that makes an electric
  sports car, estimating how many competitors will
  make electric vehicles and what kinds they will
  make, is
•   
• 2) Predicting what types of bicycles different
  customers will want and deciding which of these
  customers the business will try to satisfy are
  activities a firm should do as part of
•  

• 1) Predicting what types of bicycles different
  customers will want and deciding which of these
  customers the business will try to satisfy are
•  activities a firm should do as part of  
• 2) For Tesla, a new firm that makes an electric
  sports car, estimating how many competitors will
  make electric vehicles and what kinds
• ,

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MKT 421 (new) Course

• MKT 421 Final Exam Guide 5

• MKT 421 Final Exam Guide 6

• 1) Predicting what types of bicycles different
  customers will want and deciding which of these
  customers the business will try to satisfy are
•  
• activities a firm should do as part of
•  
•  
• 2) For Tesla, a new firm that makes an electric
  sports car, estimating how many competitors will
  make electric vehicles and what kinds

• According to the text, marketing means
•  2) For Tesla, a new firm that makes an
  electric sports car, estimating how many
  competitors will make electric vehicles and what
  kinds
•  they will make, is
•   3) Which of the following statements best
  describes the modern view of marketing?

5
MKT 421 (new) Course

• MKT 421 Final Exam Guide 7

• MKT 421 Final Exam Guide 8

• ) According to the text, marketing means
•   2) Predicting what types of bicycles different
  customers will want and deciding which of these
  customers the business will try to satisfy are
  activities a firm should do as part of
•   3) Which of the following statements best
  describes the modern view of marketing?
•   4) Which of the following statements regarding
  marketing strategies is FALSE?
•  
•  

• You are the vice president of sales for the
  company of the product that you select.You have
  been asked to prepare a sales plan for the CEO.
•  Resources University Library, Internet
•  Select an existing product.
•  Obtain faculty approval of the product .
•  Write a 1,750-word minimum sales plan report
  that is 610

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MKT 421 (new) Course

• MKT 421 Final Exam Guide 9

• MKT 421 Final Exam Guide 10

• 1) For Tesla, a new firm that makes an electric
  sports car, estimating how many competitors will
  make electric vehicles and what kinds
•  they will make, is
•   2) Which of the following statements best
  describes the modern view of marketing?
•  
• 3) According to the text, marketing means
•  

• You are the vice president of sales for the
  company of the product that you select.You have
  been asked to prepare a sales plan for the CEO.
•  Resources University Library, Internet
•  Select an existing product.
•  Obtain faculty approval of the product .
•  Write a 1,750-word minimum sales plan report
  that is 610

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MKT 421 (new) Course

• MKT 421 Final Exam Guide All 10 Sets

• MKT 421 Final Exam Guide

• This tutorial contains 10 sets of final exam of
  MKT 421
•  
• for details of each set please go "MKT 421 Final
  Exam" under categories on the Home Page

• . Blending the firm's promotion efforts
  to convey a complete and consistent message is
  the goal of
•   Sales management communications.
•  Integrated promotional marketing.
•  Sales promotion communications.
•  Integrated marketing communications.
•  

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MKT 421 (new) Course

• MKT 421 Week 1 Discussion Question 1

• MKT 421 Week 1 Discussion Question 2

• Select an organization with which you are
  familiar. How does your selected organization use
  the different components of the marketing mix?
  How does the marketing mix affect the development
  of your selected organizations marketing
  strategy and tactics? How can your selected
  organization use quantifiable elements to
  evaluate, monitor, and control marketing
  effectiveness?

• Assume you are the newly hired marketing manager
  of a company. As you spend time with other peer
  marketing managers, you realize that the company
  doesnt place an emphasis on planning within the
  marketing organization. Why is planning important
  in marketing? What are the essential components
  of a marketing plan? How would you convince your
  supervisor

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MKT 421 (new) Course

• MKT 421 Week 1 Individual Assignment Favorite
  Brand Paper

• MKT 421 Week 2 Discussion Question 1

• This tutorial contains 2 different papers
•  Write a 750- to 1,000-word paper in which you
  identify your favorite brand and explain why it
  is your favorite. In the paper you should do the
  following
•   Identify a brand about which you are
  passionate.
• Explain a minimum of three reasons why you
  are passionate about this brand.

• What is marketing research? How has the Internet
  affected marketing research? As a part of your
  answer, address time, cost, approaches, and
  validity. Why is marketing research important to
  developing marketing strategy?

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MKT 421 (new) Course

• MKT 421 Week 2 Individual Assignment Marketing
  Mix Presentation

• MKT 421 Week 2 Discussion Question 2

• What is competitive intelligence? What is the
  importance of competitive intelligence and
  analysis in modern-day marketing? How can a
  companys marketing organization ensure that it
  is able to identify newly emerging competitors in
  time to plan and execute an effective marketing
  strategy in response to these competitors?

• Select a company currently experiencing marketing
  changes.
•  Create a 6-slide Microsoft PowerPoint
  presentation (including a title slide) that
  analyzes that company's marketing mix
•   Each of the four P's should be addressed on
  its own slide.
• The final slide should analyze the changes
  this company is

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MKT 421 (new) Course

• MKT 421 Week 2 Individual Assignment Personal
  Branding Plan Paper

• MKT 421 Week 3 Discussion Question 1

• Write a 750- to 1000-word paper that does the
  following
•  
• Summarizes your background and what makes you
  unique in a 1-paragraph elevator pitch
• Identifies 3 to 4 companies you want to work
  for, and an explanation as to why
• Identifies the best methods for contacting
  those companies and engaging those who might
  influence the hiring decision

• Select a product with which you are familiar.
  What stage is your selected product at in the
  product life cycle? Provide rationale for your
  answer. Based on your knowledge of the product
  life cycle, what types of changes will occur to
  your selected product as it continues through the
  product life cycle? How will this affect the
  marketing of your selected product?

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MKT 421 (new) Course

• MKT 421 Week 3 Individual Assignment Perceptual
  Map Presentation

• MKT 421 Week 3 Discussion Question 2

• Select a product or service. Then select three
  different organizations that provide your
  selected product or service and compare the
  prices associated with your selected product or
  service. What is the difference between the
  prices among the different organizations? What is
  the rationale for this difference?

• This tutorial contains 2 different papers
•  Review "perceptual mapping" located on the Week
  2 ERR page.
•   Review the example perceptual map in Exhibit
  4-14 in Ch. 4 of Basic Marketing.
•   
• Select an industry with many competitors.
•  

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MKT 421 (new) Course

• MKT 421 Week 3 Team Assignment Strategy and
  Positioning Paper

• MKT 421 Week 4 Discussion Question 1

• This tutorial contains 2 different papers
•  
• Select a new product or service that will be
  launched by either an existing organization or
  one you will create. This product or service will
  serve as the basis for the Marketing Plan you
  will write throughout the course.
•  Obtain your instructor's approval of your
  product or service before beginning this project.

• What is a distribution channel? What is the
  relationship between channels of distribution and
  logistics? How does geographical location affect
  your selection of distribution channels?

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MKT 421 (new) Course

• MKT 421 Week 4 Discussion Question 2

• MKT 421 Week 4 Individual Assignment Blue Ocean
  Strategy Paper

• What are the similarities and differences between
  promotional push strategies and promotional pull
  strategies? What is an example of a situation in
  which an organization would use a push strategy?
  What is an example of a situation in which an
  organization would use a pull strategy?

• Write a 750- to 1,000-word paper that describes
  the importance of blue ocean strategy and
  identifies a product or service that would be
  considered a blue ocean move. Include the
  following
•   A description of blue ocean strategy and its
  importance
• A product or service that might be considered
  a blue ocean move and why

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MKT 421 (new) Course

• MKT 421 Week 4 Team Assignment Product

• MKT 421 Week 5 Discussion Question 1

• This tutorial contains 2 different papers
•  Use the product and organization you identified
  in your Week 3 Strategy and Positioning Paper.
•    Write a 1,500- to 2,000- word paper that
  includes
•  
• A detailed description of the features of
  your product or service including how it solves
  the needs of your target market

• Florida's Department of Citrus and a coalition of
  consumer groups have launched an attack on your
  company for deceptive marketing because your
  company markets its SunShine drink as fruit juice
  even though the drink contains less than 5 fruit
  juice. Marketing SunShine drink as a fruit juice
  leads parents to believe that they are purchasing
  a healthy juice for their children. What ethical

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MKT 421 (new) Course

• MKT 421 Week 5 Discussion Question 2

• MKT 421 Week 5 Individual Assignment Map the
  Supply Chain Paper

• You are the marketing manager for a leading
  coffee chain. Your company has made the decision
  to expand internationally, specifically into
  China. What are some environmental factors that
  you will need to consider in marketing your
  coffee in China? Which of one of these factors
  would have the largest effect on the companys
  marketing strategy? Explain why.

• Resources Sales Plan Phase One paper,
  University Library, Internet
•  Utilize the organization and paper from Sale
  Plan Phase One.
•  Write a 3,500-word minimum sales plan report
  that includes 1222 pages in length with charts
  and data graphs. In the sales plan report you must

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MKT 421 (new) Course

• MKT 421 Week 5 Team Assignment Final Marketing
  Plan and Presentation

• MKT 421 Week 5 Team Assignment Final Marketing
  Plan and Presentation

• This tutorial contains two sets of Paper and
  Presentation
•  Combine your Strategy and Positioning and
  Product, Pricing, and Channels papers along with
  your promotional strategy into a single Marketing
  Plan.
•   Write a 6,000- to 7,000-word paper that
  integrates your previous Learning Team
  assignments into a final Marketing Plan. In
  addition to your previous papers, include the
  following
•  

• This tutorial contains two sets of Paper and
  Presentation
•  Combine your Strategy and Positioning and
  Product, Pricing, and Channels papers along with
  your promotional strategy into a single Marketing
  Plan.
•  Write a 6,000- to 7,000-word paper that
  integrates your previous Learning Team
  assignments into a final

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MKT 421 (new) Course
For more course visit www.uophelp.com