Digital marketing

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Digital Marketing
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• What is Digital Marketing?
• Digital Marketing is the process of promoting
  products and services using online distribution
  channels to reach consumers in a timely,
  relevant, personal and cost-effective manner.
• Online distribution channels
• Search engine optimization (SEO)
• Social media marketing (SMM)
• Search engine marketing (SEM)
• Email Marketing

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• Search engine optimization
• Search engine optimization (SEO) is the process
  of improving the visibility of a website or a web
  page in a search engine's (Google, Yahoo and
  Bing) unpaid results, often referred to as
  organic results.
• Search engine optimization is based on two
  important factors
• Onpage optimization
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• Off-page optimization

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• What is Onpage optimization?
• Onpage optimization refers to all measures that
  can be taken directly within the
• Website in order to improve its position in the
  search rankings.
• What is Off-page optimization?
• Off-page SEO, is the process of gaining links to
  your website from
• other websites.

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• Social media marketing
• Social media marketing is the process of
  promoting your business and services in social
  networking sites to gain the website traffic or
  attention through social media sites.
• Search engine maketing
• Search engine marketing (SEM) is nothing but
  promotion of websites by increasing their
  visibility in search engine results pages (SERPs)
  primarily through paid advertising.

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• Top channels of paid advertising is
• Google Adwords
• Bing Adcenter (Yahoo and Bing)