MKT 498 Course Success Begins / tutorialrank.com

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MKT 498 Students Guide -tutorialrank.com
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MKT 498 Students Guide -tutorialrank.com

• MKT 498 Entire Course (UOP Course)

• MKT 498 Final Exam Guide (UOP Course)

•    
• MKT 498 Week 1 Individual Assignment Purpose and
  Value of Integrated Marketing Paper
• MKT 498 Week 1 DQ 1
• MKT 498 Week 1 DQ 2

•  
• Complete the Final Examination (50 questions in
  True/False, Multiple Choice, and Multiple Select
  format).
• .

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MKT 498 Students Guide -tutorialrank.com

• MKT 498 Week 1 DQ 1 (UOP Course)

• MKT 498 Week 1 DQ 2 (UOP Course)

• MKT 498 Week 1 DQ 1 (UOP Course)

•  
• What are the "non-quantifiable" tools in
  marketing? How can these tools be evaluated? What
  is the value of using these tools? How can you
  justify the use of non-quantifiable tools for
  creating a marketing strategy for a marketing
  plan?

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MKT 498 Students Guide -tutorialrank.com

• MKT 498 Week 1 DQ 3 (UOP Course)

• MKT 498 Week 1 Individual Assignment

•  
• What are the different types of tools available
  for businesses to conduct marketing analyses? How
  are the outcomes different? How are the different
  tools for marketing analyses important in
  developing an integrated marketing

•  
• Write a 700- to 1,050-word paper in which you
  describe

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MKT 498 Students Guide -tutorialrank.com

• MKT 498 Week 2 DQ 1 (UOP Course)

• MKT 498 Week 2 DQ 2 (UOP Course)

•  
• Why is it important to have a unique competitive
  advantage (often called a unique selling
  proposition, or USP)? Is a competitive advantage
  perceived or real?

•  
• What is a target market? How do you segment a
  market to identify a target market? What is the
  value of identifying the optimal target market
  for a product or service?

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MKT 498 Students Guide -tutorialrank.com

• MKT 498 Week 2 DQ 3 (UOP Course)

• MKT 498 Week 2 DQ 4 (UOP Course)

•  
•  
• How does demographic and geographic data
  collection differ from psychographic and life
  cycle data collection? What is the value of each?
  Provide examples.

•   
•    
• What assessment tools might a business use to
  determine what your competition is doing? How do
  you collect data on the competition? Provide
  examples.

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MKT 498 Students Guide -tutorialrank.com

• MKT 498 Week 2 DQ 5 (UOP Course)

• MKT 498 Week 2 DQ 6 (UOP Course)

•    
• What is the value and purpose of a marketing
  positioning statement? How does the assessment
  affect the development of the marketing position?
  How often should the marketing position change or
  be reviewed? Does it depend on the type of
  business or customer? Provide examples.

•   
•    
• Why is product life cycle important? What changes
  should occur in advertising, sales, and promotion
  at the various stages of the product life cycle?
  Provide examples.

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MKT 498 Students Guide -tutorialrank.com

• MKT 498 Week 2 Individual Assignment

• MKT 498 Week 3 DQ 1 (UOP Course)

•    
• Complete the Marketing Analysis Tools Table which
  is posted in the Course Materials Forum. This
  table lists the various

•   
•    
• What are some of the current trends influencing
  the effectiveness of advertising? What effect
  does emerging technology have on advertising?
  What are the changes in consumer behavior that
  are being affected?

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MKT 498 Students Guide -tutorialrank.com

• MKT 498 Week 3 DQ 2 (UOP Course)

• MKT 498 Week 3 DQ 3 (UOP Course)

•  
•  
• Identify a current and innovative advertising
  campaign you have observed recently. What are the
  characteristics of the campaign? Why is it
  innovative?
•  

•   
•    
• What is CPM? Why is CPM important? What are some
  of the differences between total cost of CPM
  and advertisement versus the CPM rate?

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MKT 498 Students Guide -tutorialrank.com

• MKT 498 Week 3 DQ 4 (UOP Course)

• MKT 498 Week 3 DQ 5 (UOP Course)

•  
• Why is important for a business to consider
  alternative marketing tactics when developing an
  integrated marketing

•   
•    
• What is the difference between quantifiable and
  non-quantifiable outcomes in marketing? Provide
  an example. How do

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MKT 498 Students Guide -tutorialrank.com

• MKT 498 Week 3 Team Assignment Target

• MKT 498 Week 4 DQ 1 (UOP Course)

•    
• Select the product or service from the Integrated
  Marketing Discussion in Week Two.

•   
•    
• What is the relationship between a target market
  and selecting a distribution channel? How do the
  changes in the target market affect the design of
  the distribution channel? Provide an example.

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MKT 498 Students Guide -tutorialrank.com

• MKT 498 Week 4 DQ 2 (UOP Course)

• MKT 498 Week 4 DQ 3 (UOP Course)

•  
• What decisions go into selecting a distribution
  channel? What decisions go into selecting new
  distribution channels? What is the difference
  between a vertical and a horizontal

•   
•    
• What effect has e-commerce had on traditional
  brick-and-mortar business? Provide at least two
  examples and explain the

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MKT 498 Students Guide -tutorialrank.com

• MKT 498 Week 4 DQ 4 (UOP Course)

• MKT 498 Week 4 Individual Assignment

•  
• What is a value-added network? What are the
  advantages and disadvantages of selecting
  value-added networks? How does the distribution
  change with the different stages of the product
  life cycle?

•   
•    
• Use the product or service that your Learning
  Team selected in the Integrated Marketing
  Discussion in Week Two.

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MKT 498 Students Guide -tutorialrank.com

• MKT 498 Week 4 Team Assignment Marketing

• MKT 498 Week 5 Team Assignment Integrated

•    
•  
• Utilize the research from your Learning Teams
  Target Market and Competitive Advantage Analysis
  in Week Three.
• Create a 12-slide Microsoft PowerPoint
  presentation in which you develop and justify a
  Marketing Position

•   
•    
• Refer to the University Material Integrated
  Marketing Communications (IMC) Plan and
  Presentation located on the student website.
• Week 5 Team Assignment

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MKT 498 Students Guide -tutorialrank.com
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