MKT 571 EDU The learning interface/mkt571edudotcom

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MKT 571 EDU The learning interface/mkt571edudotco
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MKT 571 EDU The learning interface
MKT 571 Entire Course FOR MORE CLASSES VISIT
www.mkt571edu.com   MKT 571 Week 1 Assignment
Marketing Environment Simulation and Summary MKT
571 Week 1 Quiz MKT 571 Week 1 DQ 1 MKT 571 Week
1 DQ 2 MKT 571 Week 1 Summary MKT 571 Week 2 Team
Assignment New Product Launch Marketing Plan,
Part I MKT 571 Week 2 DQ 1 MKT 571 Week 2 DQ
2 MKT 571 Week 2 Quiz
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MKT 571 EDU The learning interface
MKT 571 Final Exam Guide (New) FOR MORE
CLASSES VISIT www.mkt571edu.com   1.        
Which component of a marketing audit includes
major developments in income, prices, savings,
and credit that affect the company?            
Technological             Political            
Economic             Cultural
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MKT 571 EDU The learning interface
MKT 571 Final Exam Guide FOR MORE CLASSES
VISIT www.mkt571edu.com   1) Which of the
following is most closely associated with a
proactive marketing orientation?    A.  It
involves delivering superior value.    B.  It is
about understanding and meeting customers
expressed needs.    C.  It represents the make
and sell" philosophy.    D.  The marketer
focuses on the customers latent or hidden needs.
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MKT 571 EDU The learning interface
MKT 571 Week 1 Assignment Marketing Environment
Simulation and Summary (2 Sets) FOR MORE
CLASSES VISIT www.mkt571edu.com   This
Tutorial contains 2 Sets of Paper Complete the
Marketing Environment Simulation and Summary in
My Marketing Lab. Save your results report from
the simulation to your computer.Click the
Assignment Files tab to submit your assignment.  
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MKT 571 EDU The learning interface
MKT 571 Week 1 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com   What have been the major
marketing trends in the last decade? What new
marketing trends do you anticipate in the next 10
years?  
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MKT 571 EDU The learning interface
MKT 571 Week 1 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com   UOP has been the darling
of Wall Street during the last few years. They
offer some of the highest profit margins of any
company in America today. And UOP has had a fine
record of growing both revenue and profits. They
are, by far, the largest private university in
the Country.   From a marketing standpoint what
do you think UOP is doing well? What areas do you
think can be improved?
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MKT 571 EDU The learning interface
MKT 571 Week 1 Quiz FOR MORE CLASSES VISIT
www.mkt571edu.com   1.      Which of the
following is correct about marketing
management? 2.      Which of the following
industries is most likely to use database
marketing? 3.      The Soccer World Cup is
promoted aggressively to both companies and fans.
This is an example of marketing a(n) 4.      How
does the market demand curve change (as a
function of marketing expenditure) during
recession? 5.      Marketing is considered both
an art and a science. How do the 4ps, or
marketing mix, help us bridge the gap between art
and science?
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MKT 571 EDU The learning interface
MKT 571 Week 1 Summary FOR MORE CLASSES VISIT
www.mkt571edu.com   Write a Short Summary
about this week
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MKT 571 EDU The learning interface
MKT 571 Week 2 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com   This week we are reading
about "branding". Here is a recent article on the
subject. Comments please. http//www.ksbw.com/mone
y/21467497/detail.html.  
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MKT 571 EDU The learning interface
MKT 571 Week 2 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com   We are entering a real
crowded and mature market with our CNN product.
(Read class case introduction). Here is a two
part DQ. 1. Describe the overall strategy we
should adopt to maximize our potential for
success. 2. In one sentence write your
positioning statement for the product  
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MKT 571 EDU The learning interface
MKT 571 Week 2 Quiz FOR MORE CLASSES VISIT
www.mkt571edu.com   1.      When purchasing,
in which state does the consumer set a minimum
acceptable cutoff level for each attribute and
then makes a buying decision? 2.      Which of
the following would consumers associate closely
with a brand? 3.      Which of the following is
used to determine a competitive frame of
reference for brands to compete against other
brands due to their closeness as
substitutes? 4.      Which other dimension is the
VALS classification system based on besides
consumer motivation?
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MKT 571 EDU The learning interface
MKT 571 Week 2 Summary FOR MORE CLASSES VISIT
www.mkt571edu.com   Write a Short Summary
about this week Learning
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MKT 571 EDU The learning interface
MKT 571 Week 2 Team Assignment New Product
Launch Marketing Plan, Part I FOR MORE CLASSES
VISIT www.mkt571edu.com   Create a product
launch plan of no more than 1,050 words for 2
markets (domestic and international).  Include the
following components for both markets Market
needs Market growth A brief SWOT
Analysis Potential competition Product offering
and product definition Product identification Just
ification for your choice of product
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MKT 571 EDU The learning interface
MKT 571 Week 3 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com   What do you think are the
most important characteristics/attributes of
successful sales people? Discuss BTW Sales is
part of the marketing function.
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MKT 571 EDU The learning interface
MKT 571 Week 3 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com   You are working at Johnson
Johnson and one of your responsibilities is to
set prices for new drugs. The firm has invented a
cure for Aids and is protected by patent. The
cost for the one time injection that cures the
disease is 100 and includes amortization of the
development cost (The 1 billion cost to develop
the product is included in the 100) and the cost
raw materials. Assume that insurance companies
currently spend 200,000 to treat an Aids
patient. Assume 20 of the world population is
covered by insurance or socialized
medicine.  What price do you charge for the
treatment?
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MKT 571 EDU The learning interface
MKT 571 Week 3 Individual Assignment
Segmentation and Target Market Paper FOR MORE
CLASSES VISIT www.mkt571edu.com   Write a
white paper on a company of your choice and
discuss the market segmentation within that
industry along with the target market for the
company and the selection process for that target
market.  Required Elements No more than 1200
words Include demographic, psychographic,
geographic, and behavioral characteristics for
the selected company. A positioning statement for
the company with careful consideration of their
brand and strategy Paper is consistent with APA
guidelines.
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MKT 571 EDU The learning interface
MKT 571 Week 3 Learning Team Deliverable
(Marketing Objective) FOR MORE CLASSES VISIT
www.mkt571edu.com   Complete the Learning Team
Deliverable.
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MKT 571 EDU The learning interface
MKT 571 Week 3 Quiz FOR MORE CLASSES VISIT
www.mkt571edu.com   1.      Which of the
following is the most closely related with
organic growth of an organization? 2.      Which
of the following is the level at which the
products primary characteristics
operate? 3.      ----------------is the ability
of a company to prepare on a large-scale basis
individually designed products, services,
programs, and communications. 4.     
Product-line analysis provides information for
two key decision areas product-line length and
--------------------.
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MKT 571 EDU The learning interface
MKT 571 Week 3 Summary FOR MORE CLASSES VISIT
www.mkt571edu.com   Write a Short Summary
about this week
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MKT 571 EDU The learning interface
MKT 571 Week 4 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com    Let's assume that our
overall objectives for the ReCharge bar is to
generate 300 million in year 1 sales and capture
the 1 market share position in the U. S market.
Describe your Distribution strategy to allow
these lofty goals to be accomplished.   
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MKT 571 EDU The learning interface
MKT 571 Week 4 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com   Let's assume that The
Recharge Bar has been wildly successful and we
have achieved all our major objectives in the U.
S. market by the end of year three. Should we
consider expanding our distribution globally?
What are some of the major factors that we need
to be aware of and plan for? In other words, what
makes marketing on a global basis more difficult
than simply distributing our product
nationally?    
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MKT 571 EDU The learning interface
MKT 571 Week 4 Quiz FOR MORE CLASSES VISIT
www.mkt571edu.com   1.      Which marketing
system is another channel development in which
two or more companies put together resources to
exploit an emerging market opportunity? 2.     
What type of distribution places the goods or
services in as many outlets as possible? 3.     
What type of marketing channel consists of an
independent producer, wholesaler(s), and
retailer(s)? 4.      Which companies have
launched a website without any previous existence
as a firm?
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MKT 571 EDU The learning interface
MKT 571 Week 4 Summary FOR MORE CLASSES VISIT
www.mkt571edu.com   Write a Short Summary
about this week
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MKT 571 EDU The learning interface
MKT 571 Week 4 Team Assignment New Product
Launch Marketing Plan, Part II FOR MORE CLASSES
VISIT www.mkt571edu.com   Complete a market
segmentation of no more than 1,400 words for your
buyers. Be sure to include the following Detail
the target market profiles, key buying behaviors,
and decision motivators for your consumer and
organizational target markets. How you will
manage each stage of the PLC and include tactical
plans for the Four Ps at each stage Expanding on
your product offering from Week 2, provide the
product mix for your team's new offering
including features and benefits, branding, any
other products in its line, its differentiating
characteristics from competitive
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MKT 571 EDU The learning interface
MKT 571 Week 5 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com    Let's assume our
objective for ReCharge is to deliver 300 million
in first year sales and to capture the 1 market
share position in the category by the end of our
first full year of operation. (BTW. Setting
marketing objectives prior to developing strategy
is real important) What should our promotional
budget be? Why? What methodology did you use to
come up with your budget?
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MKT 571 EDU The learning interface
MKT 571 Week 5 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com   Instead you're going to
get a chance to get your creative juices going
and to hopefully have some fun doing it. Each of
you will demonstrate your creative approach to
the ReCharge Bar by developing a TV commercial,
radio spot or magazine ad. You don't need to get
fancy with the graphics. You can verbally
describe what is going on. But write the actual
copy for your ad.
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MKT 571 EDU The learning interface
MKT 571 Week 5 Individual Assignment Client
Pitch Presentation FOR MORE CLASSES VISIT
www.mkt571edu.com   Select a current product
with which you are familiar, and pitch a new
Integrated Marketing Communication plan (IMC) to
your client.   Create a Microsoft PowerPoint prese
ntation of 8-10 slides that includes the
following components  Identify any
considerations you will need to employ to build
and maintain the brand and customer
loyalty. Create a print ad and a video broadcast
for the product featuring your new strategy
(Youtube TM, video, or power point storyboard is
acceptable).
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MKT 571 EDU The learning interface
MKT 571 Week 5 Learning Team Deliverables
(Marketing Concepts) FOR MORE CLASSES VISIT
www.mkt571edu.com   Complete the Learning Team
Deliverable.
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MKT 571 EDU The learning interface
MKT 571 Week 5 Quiz FOR MORE CLASSES VISIT
www.mkt571edu.com   1.      Mountain Dew is
brand known for sponsorships of adventure events
such as snowboarding and skateboarding
competitions. What is the most likely objective
of Mountain Dews sponsorship of these
events? 2.      When a consumer considers a
product or service, he or she will choose
whichever product or service delivers the
highest 3.      Selective price cuts, intense
promotional blitzes, and occasional legal action
are commonplace in the strategic design
of 4.      Companies provide rewards to customers
who buy often and in substantial amounts.
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MKT 571 EDU The learning interface
MKT 571 Week 5 Summary FOR MORE CLASSES VISIT
www.mkt571edu.com   Write a Short Summary
about this week
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MKT 571 EDU The learning interface
MKT 571 Week 6 Quiz FOR MORE CLASSES VISIT
www.mkt571edu.com   1.      Which of the
following is true regarding a marketing
audit? 2.      A marketing audit typically best
cinducted by a(n) 3.      Which of the following
is likely to be an important trend in marketing
in the future? 4.      Straight extension of the
product means 5.      Which of the following is
an example of a communication metric used for
measuring the performance of marketing plans?
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MKT 571 EDU The learning interface
MKT 571 Week 6 Summary FOR MORE CLASSES VISIT
www.mkt571edu.com   Write a Short Summary
about this week
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MKT 571 EDU The learning interface
MKT 571 Week 6 Team Assignment Investor Pitch
Presentation (New Product Launch Marketing Plan,
Part III) FOR MORE CLASSES VISIT
www.mkt571edu.com   Pitch your Learning Team's
new product to the class using a
Microsoft PowerPoint presentation of 10-15
slides.  Include the following key components
from your New Product Launch Marketing
Plan Executive summary Situational
analysis Market growth potential and competitive
analysis Segmentation, target market, and
positioning Pricing and distribution
strategies Marketing communication plan
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MKT 571 EDU The learning interface
MKT 571 Week 6 Team Assignment New Product
Launch Marketing Plan, Part III FOR MORE
CLASSES VISIT www.mkt571edu.com   Complete the
final phase of your New Product Launch Marketing
plan. Using the sample Marketing Plan inMarketing
and Management (pp. 60-65), consider your product
launch to date, reflect on additional learning,
and refine to create a Marketing Plan for your
new product.  Your plan should be no more than
3,500 words. Be sure to include the
following Executive summary Situational analysis
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MKT 571 EDU The learning interface