Bots: Separating The Good From The Bad

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BOTS SEPARATING THE GOOD FROM THE BAD
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Do you feel like you are playing a game of cat
and mouse by blocking ranges of IP addresses
hitting your servers more than they should?
Sometimes the culprit is an attacker implementing
a DDoS attack, sometimes its a scraper
downloading your content, and other times its a
script sending search or auto-login requests.
These harmful automated scripts called bad bots
degrade the performance of your website and ruin
the perfect experience you want for your real
users. They are messing up your user analytics
data, sometimes to the point where you can no
longer trust the numbers. Today we are launching
Bot or Not, a new product that differentiates
bad bots from good bots and legitimate visitors.
Bot or Not complements our AppShield offering by
fighting against fraudulent and malicious bots,
and our AppSpeed Performance offering by reducing
unwanted traffic and increasing your websites
performance. A long time ago, when changing IPs
was pretty costly for bots, and proxies were not
so widely available, IP blocking was the best
tool for fighting these unwanted visitors. Today
it is easy and cheap to switch an IP, so blocking
IP addresses no longer suffices as a way to fight
bad bots. Frequent requests from bots not only
consume a lot of bandwidth, but also overwhelm
origin servers, causing performance degradation.
Performance degradation results in lost users and
lost revenue, but beefing up your infrastructure
to respond to unwanted requests can be costly.
Bot or Not is a less expensive, more robust
solution that helps stop these unwanted visitors
in an automated fashion. Bot or Not is built on
top of our unique endpoint-aware technology that
does behavioral fingerprinting of the client to
help categorize requests as coming from a bot or
coming from a human. The fingerprints are fed
into algorithms to determine if a request to your
origin server is a normal user request or if it
originated from a bot, either good or a bad. The
end-to-end system then allows you to block or
throttle bad bot traffic before it gets to your
origin servers. What has been your experience
with bots? What are some methods you have used
that worked well and what methods did you use
that failed? Let us know if you want to get
started with our Bot or Not technology. With no
needed code changes on your part, it is so easy
to deploy.
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application delivery solution that makes websites
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