Is Yelp Responsible For Negative Reviews?

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Is Yelp Responsible For Negative Reviews?

• Source - http//oqrapp.com/is-yelp-responsible-for
  -negative-reviews/

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Yelp, one of the best known online review sites,
is no stranger to upset business owners. Founded
in 2004, yelp provides crowd-sourced reviews for
local businesses. This format gained them a
large community of yelpers and a reputation as a
quick, easy way to research purchasing decisions.
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The latest yelp controversy revolves around
lawyer dawn hassell of the hassell law group.
Hassell is suing yelp to get them to remove some
negative reviews which she claims are lies.
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To understand this issue, you first have to
understand how yelp is structured. Reviewers do
not work for yelp. They are not experts in the
fields that they write reviews on.
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Authenticity is incredibly important for
businesses online. Digital marketing is often
about creating a personal connection.
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Unfortunately, the price of genuine customer
reviews is angry venting. Not everyones
experience is positive. That isnt a bad thing!
When a business has all 5-star reviews, it comes
across as less authentic.
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Where should the line for authenticity be drawn?
If someone is simply lying, it is easy to agree
their review is meritless. Additionally, there is
now an online trend of reviewers intentionally
tanking business reviews in protest.
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Not every negative review can be discarded as
inaccurate, off-topic or overly emotional. Quite
the opposite! Often, negative reviews are very
helpful for both customers and businesses.
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The hassel law groups yelp page is currently an
excellent example of the streisand effect. The
streisand effect is an internet phenomenon where
someone attempts to remove or censor a piece of
digital information but, in doing so, they cause
the information to be publicized more widely.
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Third-party review sites are important but they
are not the end all be all. Businesses struggling
with how to handle third party review sites like
yelp should consider hosting their own reviews.
If the hassell law group collected and spotlight
reviews on its own website, they would be in more
direct control of their online reputation.
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http//oqrapp.com/is-yelp-responsible-for-negative
-reviews/