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• MHA 626 Week 1 Discussion 1 Business and
  Strategic Planning

• MHA 626 Week 1 Discussion 2 Strategic Planning
  and Marketing

• DiscussionsTo participate in the following
  discussions, go to this week's Discussion link in
  the left navigation. 
• Business and Strategic Planning 
• The business plan of a healthcare organization
  describes the purpose of the HCO and lends
  structure to its organizational goals. The
  strategic plan is used as a directional guide in
  other words

• Figure 1.1 in the course text illustrates how
  various functional plans for a healthcare
  organization support the overall strategic plan. 
• Figure 1.1 Relationship of overall strategic
  plan to business unit plans. Adapted from
  Strategic Planning and Marketing in Healthcare
  Organizations by R. Stevens and L. S. Silver

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MHA 626 Course Great Wisdom -tutorialrank.com

• MHA 626 Week 1 Individual Assignment Vision,
  Mission, and Values Statements (Banner Health
  Organization)

• MHA 626 Week 1 Individual Assignment Vision,
  Mission, and Values Statements (Department of
  Defense military medicine)

• The course is structured so that each week you
  will work on specific segments of your marketing
  plan for the Final Project that is due in Week
  Six. This week you will choose a specific
  healthcare organization (HCO) and begin examining
  the products and services found in the HCOs
  strategic plan

• The course is structured so that each week you
  will work on specific segments of your marketing
  plan for the Final Project that is due in Week
  Six. This week you will choose a specific
  healthcare organization (HCO) and begin examining
  the products and services found in the HCOs
  strategic plan. For this assignment.

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MHA 626 Course Great Wisdom -tutorialrank.com

• MHA 626 Week 2 Assignment SWOT Analysis (Banner
  Health Organization)

• MHA 626 Week 2 Assignment SWOT Analysis
  (Department of Defense military medicine)

• This weeks assignment will allow you to generate
  content that you will incorporate into the Market
  Analysis section of your Final Project. To
  prepare for this assignment, read Chapter 4 of
  the course text and the article by Simoneaux and
  Stroud (2011). You may also want to review the
  recommended article by Valentin (2001).

• This weeks assignment will allow you to generate
  content that you will incorporate into the Market
  Analysis section of your Final Project. To
  prepare for this assignment, read Chapter 4 of
  the course text and the article by Simoneaux and
  Stroud (2011). You may also want to review the
  recommended article by Valentin (2001).

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MHA 626 Course Great Wisdom -tutorialrank.com

• MHA 626 Week 2 Discussion 1 Patient-Centered
  Marketing

• MHA 626 Week 2 Discussion 2 Selecting Marketing
  Strategies

• This discussion will allow you to generate
  content for your Final Project regarding your
  chosen healthcare organizations customers and
  demographics. As mentioned in Chapter 7 of the
  course text, marketing involves both the
  creation and distribution of goods and services
  (Stevens, R., Silver, L. S., 2015, section 7.1
  What is Marketing, para. 4). Marketing
  departments

• This discussion will allow you to create content
  for your Final Project regarding the use of an
  appropriate marketing strategy. Marketing
  strategies provide direction for marketing
  efforts that support the goals of the strategic
  plan. As described in Chapter 7, there are three
  basic marketing strategies.

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MHA 626 Course Great Wisdom -tutorialrank.com

• MHA 626 Week 3 Assignment The Importance of
  Marketable Objectives (Banner Health
  Organization)

• MHA 626 Week 3 Discussion 1 Internal and External
  Environmental Analyses

• This weeks assignment will provide information
  regarding marketable objectives found within the
  strategic plan for your chosen HCO. The
  information can be applied to the Introduction
  portion of the marketing plan for your Final
  Project. After reading Chapter 7 and reviewing
  the strategic plan of your chosen healthcare
  organization, construct a three- to four-page.

• For this discussion, you will examine information
  and data from the SWOT analysis you conducted in
  Week Two and learn how that information and data
  can be applied to the Environmental Analysis
  section of your marketing plan for the Final
  Project. To prepare for this discussion, read
  Chapter 5 of the course text. It is also
  recommended that you review Chapter 4

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MHA 626 Course Great Wisdom -tutorialrank.com

• MHA 626 Week 3 Discussion 1 Internal and External
  Environmental Analyses

• MHA 626 Week 3 Discussion 2 Examining Market
  Research Strategies

• For this discussion, you will examine information
  and data from the SWOT analysis you conducted in
  Week Two and learn how that information and data
  can be applied to the Environmental Analysis
  section of your marketing plan for the Final
  Project. To prepare for this discussion, read
  Chapter 5 of the course text. It is also
  recommended that you review Chapter 4

• For this discussion, you will examine market
  research strategies and how the information
  gleaned can be applied to the Marketing Mix
  section of your Final Project. Services offered
  by healthcare organizations are becoming
  increasingly diversified regarding services
  offered. With this said, health care
  organizations rely on market research to
  determine their

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MHA 626 Course Great Wisdom -tutorialrank.com

• MHA 626 Week 4 Assignment Database Marketing
  (Banner Health Organization)

• MHA 626 Week 4 Assignment Database Marketing
  (Department of Defense military medicine)

• This week you will obtain information on database
  marketing to support the Marketing Mix section of
  your Final Project. As discussed in Chapter 10 of
  the course text, database marketing centers on
  gathering customer-based information such as
  gender, age, occupation, and lifestyles. As an
  example, to better understand the wants and needs
  of patients and their families

• This week you will obtain information on database
  marketing to support the Marketing Mix section of
  your Final Project. As discussed in Chapter 10 of
  the course text, database marketing centers on
  gathering customer-based information such as
  gender, age, occupation

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MHA 626 Course Great Wisdom -tutorialrank.com

• MHA 626 Week 4 Discussion 1 Marketing
  Opportunities and Strategies

• MHA 626 Week 5 Discussion 1 Planning and Control
  Measures

• For this discussion, you will obtain information
  for the Marketing Mix section of your Final
  Project. Specifically, you will focus on your
  chosen HCOs marketing opportunities and goals.
  To prepare for this discussion, read Chapter 9 of
  the course text. In addition, examine your
  healthcare organizations SWOT analysis (Week Two
  Assignment) and the environmental

• For this discussion, you will generate content
  for your Final Project regarding plan evaluations
  that are associated with a product or service. As
  discussed in Chapter 12, planning and control
  processes should be integrated that is, both
  processes should be used to obtain feedback that
  will allow the marketing team to successfully
  reach strategic objectives through the marketing
  plan.

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MHA 626 Course Great Wisdom -tutorialrank.com

• MHA 626 Week 5 Discussion 2 Implementation of
  Performance Evaluation

• MHA 626 Week 6 Discussion 1 Ethical and Legal
  Issues Surrounding Social Media and Marketing

• This discussion will allow you generate content
  for your Final Project regarding the
  implementation of performance evaluation. As
  discussed in Chapter 12, the implementation of
  performance evaluation methods is an ongoing
  process that aids the marketing department

• This week you will discuss legal and ethical
  issues surrounding the use of social media in
  marketing. As discussed in Chapters 10 and 11 of
  the course text and this weeks required article,
  the use of social media within marketing plans
  provides opportunities

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MHA 626 Course Great Wisdom -tutorialrank.com

• MHA 626 Week 6 Final Paper Marketing Plan (Banner
  Health Organization)

• MHA 626 Week 6 Final Paper Marketing Plan
  (Department of Defense military medicine)

• To prepare for this assignment, read this weeks
  required article by Firshein (1996). For your
  Final Project, you will compile the work you have
  completed throughout the course to develop a 10-
  to 15-page marketing plan that supports the goals
  of a strategic plan for a real-world healthcare
  organization

• To prepare for this assignment, read this weeks
  required article by Firshein (1996). For your
  Final Project, you will compile the work you have
  completed throughout the course to develop a 10-
  to 15-page marketing plan that supports the goals
  of a strategic plan for a real-world

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