Digital Marketing

1
DIGITAL MARKETING
SEO
PPC
SMO
SEO- Search Engine Optimization PPC- Pay Per
Click SMO- Search Engine Optimization
2
Types of SEO
There are Three Types of SEO

1. White Hat SEO
2. Black Hat SEO
3. Grey Hat SEO

3
WEBSITE-
A website is related collection of world wide
web(www) files that includes a beginning file
called a home page.
Domain name-
Domain name are used to identify one or mare IP
address. Ex. The domain name microsoft.com
represent about the dozen IP address.
INTERNET-
The internet is a massive network of networks
infrastructure. It connected million of computer
together globally, forming a network in which any
computer can communicate with any other computer
as long as they are both connected to the
internet.
4
WWW-
The World Wide Web or simply web, is a way of
accessing information over the medium of the
internet. It is an information- sharing modal
that is built in top of the internet.
SD CARD-
An SD card (secure digital card) is an ultra
small flash memory card designed to provide high-
capacity in a small size SD card are use in many
small portable devices such as digital video
camcorders, digital cameras, handheld computers,
audio players and mobile phones. In use since
1999. SD memory cards are now available in
capacities between 16 megabytes and 1 gigabytes.
Data Highlighter-
Data highlighter is a webmaster tool for teaching
Google about the pattern of structured data on
your website. You simply use data highlighter to
tag the data field on your site with a mouse.
5
Webmaster-
Google search console (previously Google
webmaster Tools) is an no-charge web service by
Google for webmaster. It is allows webmaster to
check indexing status and optimize visibility of
their website.
SERP-
A search engine result page (SERP) is the page
displayed by a search engine in response to a
query by searcher.
Google Analytics -
Google analytics is a fermium web analytics
service offered by Google that tracks and reports
website traffic.
6
Accelerated Mobile Page (AMP)

• An accelerated Mobile Page or simply AMP is a
  project from Google and Twitter designed to make
  really fast mobile pages. At its essence, its
  basically a stripped down from HTML, a diet
  HTML if you will.
• - A Diet HTML
• - Project from Google twitter
• - Open equivalent of facebook instant
  articles.

7
Engagement

• Google analytics is one of the best tool you can
  use to understand how engaged your website
  audience is by booking at the data you can learn
  an identify problems and issues that prevent you
  from successfully engaging your audience you can
  also identify what helps you to improve users.

8
SESSION

• A session is a group of interaction that take
  place on your website with in a given time frame.
  
• For example- A single session can contain
  multiple screen or page views, events, social
  interaction and ecommerce transactions. Learn
  more about the different request type in Google
  analytics.