Email Marketing

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What Is Email Marketing?
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History of Email Marketing
Email marketing has evolved rapidly alongside the
technological growth that has occurred throughout
the 21st century. Prior to this growth, email
marketing was not as effective because of a lack
of reach, as emails were novelties to the
majority of customers and potential customers. In
1978, Gary Thuerk of Digital Equipment
Corporation (DEC) sent out the first mass
email to approximately 400 potential clients via
the Advanced Research Projects Agency
Network (ARPANET). It resulted in 13 million
worth of sales in DEC products, and highlighted
the potential of marketing through mass emails.
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Types of Email Marketing

• Email marketing can be carried out through
  different types of emails
• Transactional emails
• Direct emails
• Mobile email marketing

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• Transactional emails
• Many email newsletter software vendors offer
  transactional email support, which gives
  companies the ability to include promotional
  messages within the body of transactional emails.
  There are also software vendors that offer
  specialized transactional email marketing
  services, which include providing targeted and
  personalized transactional email messages and
  running specific marketing campaigns.

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• Direct emails
• Direct email or interruption based marketing
  involves sending an email solely to communicate a
  promotional message . Companies usually collect a
  list of customer or prospect email addresses to
  send direct promotional messages to, or they can
  also rent a list of email addresses from service
  companies.

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• Mobile email marketing
• Email marketing now develops large amounts of
  traffic through smartphones and tablets.
  Marketers are researching ways to capture the
  attention of users, in both span and volume. This
  is because the rate of delivery still relatively
  low due to strengthened filters and also because
  certain users have multiple email accounts that
  serve unique purposes.

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Top Email Marketing Software Products

• Campaign Monitor
• Sign up for free and start creating your first
  email immediately. Create pixel-perfect designs
  with our drag-and-drop tools and use powerful
  automation workflows to send relevant and
  personalized emails. Design beautiful, branded,
  and personalized emails with our email builder
  that look incredible in every inbox, on every
  device. With our list management tools, you can
  manage your subscribers with ease and build
  segments based on your own criteria.

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• Rejoiner
• Rejoiner is a done-with-you email marketing
  software solution for busy, successful ecommerce
  brands looking to grow faster with email. 

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• Pepo Campaigns
• Send newsletters, transactional, email workflows,
  design beautiful emails, and analyse advanced
  reports.

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• Zoho Campaigns
• Zoho Campaigns is an email marketing software for
  small to midsized business to automate entire
  marketing process - from managing your email
  campaigns to maintaining your mailing lists.
  Thanks to the integration with Zoho CRM you will
  have the right info when you need it. Engage with
  your customers anywhere with social campaigns on
  Facebook, Twitter and LinkedIn.

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• Mail Chimp
• Join more than 12 million people and businesses
  who use Mail Chimp to design and send more than
  600 million emails every day

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• G-Lock EasyMail7
• Zero monthly fees saves you a fortune in auto
  responder costs. Send emails for FREE or enhance
  delivery with third party senders.

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• Atmail
• Cloud based email messaging solution for the SME
  market. Features include large storage limits,
  spam management, and branding themes. 

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• Campaign Manager
• Email marketing freedom for small and medium
  sized businesses. Simple and comprehensive
  toolset. 

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• Ensight eMarketing Suite
• The Ensight emarketing Suite is a holistic,
  multi-channel emarketing platform.

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Advantage of Email Marketing
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• Email marketing is popular with companies for
  several reasons
• An exact return on investment can be tracked
  ("track to basket") and has proven to be high
  when done properly. Email marketing is often
  reported as second only to search marketing as
  the most effective online marketing tactic.
• Email marketing is significantly cheaper and
  faster than traditional mail, mainly because of
  high cost and time required in a traditional mail
  campaign for producing the artwork, printing,
  addressing and mailing.
• Businesses and organizations who send a high
  volume of emails, utilize an ESP (email service
  provider) to send, track and utilize information
  garnered from behaviours related to these emails.
• Email provides a cost-effective method to test
  different marketing content, including visual
  creative, marketing copy and multimedia assets.
  The data gathered by testing in the email channel
  can then be use across all channels of marketing
  campaigns, both print and digital.

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• Advertisers can reach substantial numbers of
  email subscribers who have opted in (i.e.,
  consented) to receive email communications on
  subjects of interest to them.
• Almost half of American Internet users check or
  send email on a typical day  with email blasts
  that are delivered between 1 am and 5 am local
  time outperforming those sent at other times in
  open and click rates.
• Email is popular with digital marketers, rising
  an estimated 15 in 2009 to 292 m in the UK.
• If compared to standard email, direct email
  marketing produces higher response rate and
  higher average order value for e-commerce business
  es.

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